Senior Paid Media Strategist

Common Thread Collective

Senior Paid Media Strategist managing Google Ads and Meta advertising campaigns. Analyzing data and optimizing strategies to drive client portfolio successes across paid media.

Posted 4/30/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $103,333 per yearWebsite

About the role

Key responsibilities & impact

You stay on the frontier of paid media strategy and technology across both search and social
You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta
You make tactical recommendations for targeting, messaging, and campaign optimization across platforms
You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes
You write compelling direct-response copy for both search and social
You build out campaigns in Google Ads and Meta Ads Manager
You ensure every initiative is launched on time, on budget, and built to win
You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates

Requirements

What you’ll need

Significant experience creating and optimizing Google Ads accounts at scale
2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
Experience integrating Product Ratings from various aggregators into Google Merchant Center
Ability to forecast budgets across channels based on historical data and client goals
Strong Excel/Google Sheets skills
Familiarity with Google Ads Desktop Editor
Ability to think about a brand's 360° digital approach from acquisition through retention
Confident interpersonal communicator
Insatiable curiosity
A desire to take calculated risks
A unique combination of humility and ambition
Skilled in Asana or relevant project management software, preferred
Exceptional written and verbal communication skills
Ability to organize, prioritize, and manage multiple tasks with great attention to detail
Ability to adapt to new processes, strategies, and goals

Benefits

Comp & perks

401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
TIME OFF | Flexible Time Off policy to coordinate with supervisor for various personal needs
MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta Ads ManagerGoogle Merchant CenterGoogle AnalyticsShopifycopywritingdata analysisExcelGoogle Sheetscampaign optimization

Soft Skills

interpersonal communicationcuriosityrisk-takinghumilityambitionorganizationprioritizationattention to detailadaptabilitywritten communication