Senior Demand Generation Manager

Common Great

Senior Demand Generation Manager responsible for building and executing integrated marketing programs. Join Common Room's team to enhance their AI GTM platform.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing
Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution
Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement
Track and report on campaign performance, using data to continuously improve conversion across the funnel
Partner with Sales and SDRs to ensure strong program-to-pipeline alignment
Run experimentation across channels and campaign strategies to find what works and scale it
Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling

Requirements

What you’ll need

6+ years of B2B marketing experience with a strong focus on demand generation
Proven track record of building and executing campaigns that drive measurable pipeline
Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
Experience building and executing ABM programs in a SaaS environment
Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
Strong analytical mindset -- you use data to inform decisions, not just report on them
Comfortable operating in a fast-moving startup where you own your programs end to end
Nice to Have: Experience marketing to RevOps, Sales Operations, or GTM leadership personas

Benefits

Comp & perks

Competitive base compensation with meaningful equity ownership
Health insurance including medical, dental, and vision, HSA and FSA
We pay 100% of your employee premium and 50% of your premium for any dependents
Unlimited Paid Time Off
Paid Company Holidays
Work from home policy including a laptop and support for your home office needs
Monthly Remote Stipend
401(k) self contribution
Paid Family Leave
Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign executionpaid acquisitionABM programspipeline contributiondata analysisconversion optimizationexperimentationsignal-based marketingSaaS marketing

Soft Skills

analytical mindsetcollaborationprogram ownershipadaptabilitycommunication