Common Great

Director, Demand Generation

Common Great

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $220,000 - $260,000 per year

Job Level

Lead

About the role

  • Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas
  • Translate company revenue goals into measurable marketing pipeline targets and scalable programs
  • Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content
  • Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales
  • Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement
  • Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics
  • Analyze marketing performance and optimize programs to improve conversion across the funnel
  • Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes
  • Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology
  • Hire, mentor, and develop a high-performing demand generation team

Requirements

  • 8–12+ years of experience in B2B marketing with a strong focus on demand generation
  • Experience building pipeline programs at a high-growth SaaS company (ideally Series B–D stage)
  • Proven track record of driving measurable pipeline and revenue impact
  • Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels
  • Strong understanding of modern B2B buying behavior and signal-driven marketing
  • Experience partnering closely with Sales, SDR teams, and RevOps
  • Comfort operating in fast-moving startup environments where strategy and execution go hand in hand
  • Strong analytical mindset with the ability to use data to inform marketing strategy and optimization
  • Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools
  • Experience marketing developer, data, or technical products (nice to have)
Benefits
  • Competitive base compensation with meaningful equity ownership
  • Health insurance including medical, dental, and vision, HSA and FSA
  • We pay 100% of your employee premium and 50% of your premium for any dependents
  • Unlimited Paid Time Off
  • Paid Company Holidays
  • Work from home policy including a laptop and support for your home office needs
  • Monthly Remote Stipend
  • 401(k) self contribution
  • Paid Family Leave
  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline programsintegrated marketing campaignsaccount-based marketinglifecycle marketingcampaign optimizationdata analysisexperimentation frameworksrevenue impactB2B marketing
Soft Skills
leadershipmentoringanalytical mindsetcollaborationstrategic thinkingadaptabilitycommunicationteam developmentproblem-solvingalignment