Common Great

Lifecycle Marketing Manager – Expansion

Common Great

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities.
  • Building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter.
  • Build and optimize lifecycle campaigns that directly drive net revenue retention.
  • Create the content and experiences that help customers get more value.
  • Partner with Product to understand feature usage patterns and identify expansion opportunities.
  • Work with Customer Success to build playbooks that combine high-touch and automated motions.
  • Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations.
  • Feed insights from RevOps to refine segmentation, scoring, and campaign triggers.

Requirements

  • 4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue
  • Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before
  • Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic
  • Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact
  • Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates
  • Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns
  • Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live
Benefits
  • Competitive base compensation with meaningful equity ownership
  • Health insurance including medical, dental, and vision, HSA and FSA
  • We pay 100% of your employee premium and 50% of your premium for any dependents
  • Unlimited Paid Time Off
  • Paid Company Holidays
  • Work from home policy including a laptop and support for your home office needs
  • Monthly Remote Stipend
  • 401(k) self contribution
  • Paid Family Leave
  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS lifecycle marketingemail nurture programsonboarding flowsexpansion campaignsmarketing automationworkflowssegmentation logicdata analysiscustomer journey mappingcontent creation
Soft Skills
expansion mindsetstrong writingsystems thinkingpresentation skillscross-functional collaborationcustomer engagementinsight generationcommunicationtraining developmentproblem-solving