Marketing Writer

Common App

Marketing Writer creating audience-centered marketing messages for Common App. Develops compelling content supporting college admissions process and engages diverse audiences.

Posted 7/8/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $65,440 - $73,620 per yearWebsite

About the role

Key responsibilities & impact

Develop compelling, audience-centered marketing messages that drive action in support of our services and products.
Support the marketing aspects of new program and product launches, including support of sales and service enablement efforts.
Identify and develop collateral materials with compelling narratives that engage and educate our audiences.
Craft clear and motivating messages tailored to diverse audiences, which include colleges, students, and their supporters.

Requirements

What you’ll need

Candidates must live in the United States.
Willing to travel to attend twice annual Common App Retreat.
3-5 years of experience.
Bachelor’s degree in communications, journalism, English, marketing, or a related field, or an equivalent combination of education and experience.
Experience creating personal-targeted materials and resources (e.g., email campaigns, sales enablement resources, lead generation collateral).
Familiarity with email marketing platforms, digital publishing tools, and Google suite.
Collaborative mindset and ability to translate complex ideas into compelling content.
Writing that drives action: Mastery of audience-targeted content creation with the ability to transform product releases, services, and product engagement into clear and motivating written material.
Critical thinking and pattern recognition: Ability to analyze engagement metrics, audience research, and feedback to develop a deep understanding of targeted audience pain points, priorities, and needs.
Complex project coordination: Exceptional organizational skills with the ability to manage multiple deadlines and navigate the needs of diverse stakeholders independently.
Technical proficiency in marketing and communications tools: Demonstrated skill in using email marketing platforms and digital publishing tools to produce and distribute audience-targeted outreach.
Collaboration & peer guidance: Ability to work effectively in a team-oriented environment and provide guidance or peer-review support to ensure alignment across the department.
Adaptability: Adjusts resources and priorities in response to changing organizational needs or feedback.

Benefits

Comp & perks

Work-Life balance
Virtual-first office
Paid Time Off (PTO)
Seven company-wide holidays
Nine floating holidays*
Sick leave
Monthly mental health day
Choice of PC of MAC laptop
May choose an external monitor, keyboard, mouse, and/or headset
One-time office set-up stipend
Monthly remote work stipend
Monthly mobile stipend
Market-based salaries
Performance-based bonus
403(b) retirement plan
5% company contribution
additional 5% company match
3-year vesting schedule
Participation may begin immediately
Choice of two health insurance plans
Health Savings Account, depending on health plan selection
Medical Flexible Savings Account, depending on health plan selection
Vision insurance
Dental insurance
Insurance coverage begins on the date of hire
Dependent Care Flexible Spending Account
Maven virtual clinic for women’s and family health
Company provided life and ad&d insurance
Opportunity to purchase additional life insurance for self, spouse, and dependents
Company provided short and long-term disability insurance
Budgeted annual funds for professional development
Growth opportunities within the company
Mutual of Omaha Employee Assistance Program
Mutual of Omaha will preparation services
Mutual of Omaha travel assistance
Payroll dedication pet insurance through PinPaws
1Password family account

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content DevelopmentMarketing StrategyLead GenerationSales EnablementAudience Research

Soft Skills

CollaborationAdaptabilityOrganizational SkillsCommunication