Product Marketing Manager – Commerce

commercetools

Product Marketing Manager guiding how commercetools positions its next-gen AI capabilities. Leading strategies across commerce domains like Search, Product Catalog Management, and Pricing & Promotions while collaborating with various teams.

Posted 7/28/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $103,000 - $128,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in guiding positioning and go-to-market strategies for commerce capabilities, with a strong focus on translating technical knowledge into compelling messaging for B2B and B2C audiences. Proven ability to lead cross-functional teams and manage senior stakeholders while utilizing AI tools to enhance workflow efficiency.

Highest-signal resume keywords

B2B/SaaS Product Marketing ManagementGo-To-Market StrategyTechnical TranslationCross-Functional CollaborationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commerce CapabilitiesSearch ManagementProduct Catalog ManagementPricing & PromotionsGTM Success MetricsCase Study ProductionWebinar CreationAnalyst Materials Development

Soft Skills

AdaptabilityCuriositySharp Communication

Industry Keywords

B2C CommerceB2B CommerceMulti-Buyer TechSales Enablement

About the role

Key responsibilities & impact

Guide positioning and share the story across commerce capabilities, focusing on Search, Product Catalog Management, and Pricing & Promotions
Build meaningful insights into commerce capabilities and translate technical knowledge into empathetic messaging
Lead positioning and GTM for core commerce domains from development to post-launch adoption
Bridge technical capabilities and business outcomes, tailoring stories for B2C and B2B audiences
Create high-impact assets for Sales to articulate domain value
Produce compelling case studies, webinars, and analyst materials
Collaborate with Product Leadership, Engineering, Sales, and Analyst Relations
Define GTM success metrics and report on adoption and influence

Requirements

What you’ll need

4+ years of PMM experience in B2B/SaaS (ideally in commerce or complex multi-buyer tech)
Adaptable & Curious: Comfortable navigating B2C/B2B commerce contexts and fast-paced environments with shifting priorities.
Technical Translator: Proven track record of turning complex product details into clear value propositions for both technical and business audiences.
End-to-End Ownership: Experience leading positioning, cross-functional GTM strategies, and managing senior stakeholders.
AI & Workflow Aptitude: Proactive mindset using AI tools to optimize your workflow and stay ahead of emerging tech.
Sharp Communication: Excellent written, verbal, and presentation skills.

Benefits

Comp & perks

Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
Our equity participation program allows you to share in our success