Digital Marketing

• Develop and execute search engine optimization (SEO) strategies aligned with business goals, digital campaigns, and product priorities
• Conduct keyword research to identify high-value opportunities for evergreen and campaign-specific content
• Partner with lines of business (LOB), marketing strategists, and agency teams to develop product specific roadmaps and success metrics to achieve LOB goals through paid and organic digital marketing strategies
• Develop and oversee SEO roadmaps and test-and-learn strategies, identifying and optimizing content opportunities across web properties to align with SEO best practices and strategic goals
• Collaborate with writers, designers, product owners, and internal stakeholders including Legal, Risk and Compliance to ensure content accuracy, compliance and strategic alignment
• Optimize metadata including meta titles, descriptions, H1/H2 structures and internal linking strategies to improve rankings and user experience
• Perform technical SEO audits to identify and resolve issues affecting crawlability, indexation, page speed, Core Web Vitals and structured data (schema.org)
• Utilize web analytics (Google Analytics and Google Search Console) and performance data to inform digital marketing strategies, while collaborating with development teams to optimize site architecture, redirects, XML sitemaps, and canonical tags for improved SEO and reporting
• Create and analyze SEO performance reports using tools like Google Search Console and Google analytics, partnering with agencies to refine success metrics and optimize performance against goals and budget
• Stay current on digital and SEO trends, algorithm updates, competitive insights and emerging technologies and educate internal teams on SEO and digital marketing best practices
• Perform other duties as assigned

Digital Marketing Strategist

Digital Marketing Advisor, User Experience UX Strategy

Digital Marketing Advisor, Patient and Provider Content Strategy

Senior Director, Digital Marketing