Site Merchandising Manager

Comfrt

Site Merchandising Manager optimizing e-commerce merchandising at Comfrt. Leading product page and category page merchandising for enhanced customer experience and sales conversion.

Posted 7/3/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

ElasticSearch

About the role

Key responsibilities & impact

Lead the execution and optimization of product page merchandising
Manage product imagery, descriptions, and metadata to ensure compelling on-page storytelling
Oversee upsell recommendations execution (related products, bundles, cross-sell opportunities)
Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on-brand presentation
Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns
Monitor PDP performance metrics and make data-driven decisions on optimization
Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising
Design category experiences that guide customers through product selection while maintaining brand aesthetic
Execute seasonal and trend-based category curation strategies to showcase collections, new products, and colorways
Manage category taxonomy and hierarchy — ensuring the site structure is intuitive, scalable, and aligned with how customers think about fashion
Own Algolia management end-to-end: day-to-day tuning, merchandising rule implementation, and operational excellence
Organize product data and categorization to maximize search effectiveness and discoverability
Execute A/B tests on discovery experiences (category curation, search ranking, filters, merchandising rules) designed by the Senior Site Merchandising Manager, CRO Manager, and Data Science team
Monitor category, navigation, and search performance metrics and provide recommendations for optimization
Manage the Site Merchandising Coordinator, providing direction, mentorship, and performance feedback
Build and maintain processes for PDP/PLP updates, seasonal refreshes, product launches, and campaign execution
Oversee data-entry QA, merchandise accuracy, and categorization consistency
Monitor Okendo reviews and leverage customer feedback to inform merchandising recommendations
Track metrics and report on team productivity and execution quality to the Senior Site Merchandising Manager
Develop processes that scale as the team and business grow

Requirements

What you’ll need

5+ years of e-commerce merchandising experience, preferably in fashion, apparel, or lifestyle retail (DTC preferred)
Hands-on experience with Shopify Plus is strongly preferred
Expertise in site search/discovery platforms (Algolia, Elasticsearch, or similar) — ideally Algolia experience
Proficiency in web analytics tools (Google Analytics 4, FullStory, Hotjar, or similar)
Demonstrated experience with PDP/PLP optimization and product merchandising strategy
Team leadership or supervisory experience — ability to manage direct reports, build processes, and drive accountability
CMS experience (Contentful, Sanity, Shopify Meta Objects, or similar) is helpful
Strong analytical mindset with attention to detail and problem-solving skills
Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field, or equivalent professional experience
Passion for fashion, apparel, and consumer behavior — ability to balance brand storytelling with conversion optimization
Fast-paced startup mentality: experience in high-growth DTC environments and comfort with ambiguity
Excellent organizational and project management skills

Benefits

Comp & perks

generous paid time off
company-covered health insurance
5% 401k match
discounts on all Comfrt products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PDP OptimizationPLP OptimizationProduct Merchandising StrategyData AnalysisA/B Testing

Soft Skills

Attention to DetailProblem-Solving SkillsOrganizational SkillsProject Management Skills

Certifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in E-Commerce