Healthcare Marketing – Community Liaison

ComForCare Franchise Systems, LLC

Healthcare Marketing & Community Liaison for ComForCare Home Care in Harlingen, TX. Focused on building referral relationships with healthcare professionals and community partners.

Posted 6/29/2026part-timeHarlingen • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $22 - $28 per hourWebsite

About the role

Key responsibilities & impact

Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, and community partners.
Schedule and conduct regular face-to-face meetings with referral sources throughout Cameron and Hidalgo Counties.
Educate healthcare professionals, families, and community organizations about ComForCare's services and how we help clients safely remain at home.
Promote ComForCare Home Care as the preferred provider for private-pay home care, Veteran home care services, and long-term care insurance clients.
Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
Represent ComForCare Home Care at networking events, health fairs, educational presentations, and community outreach activities.
Maintain consistent follow-up with referral partners to build trust and long-term relationships.
Collaborate with office staff and caregivers to ensure a seamless experience for clients and referral sources.
Track outreach activities and referral development efforts.
Meet established outreach goals while helping grow referrals and community awareness.

Requirements

What you’ll need

Excellent communication and relationship-building skills.
Professional, confident, and comfortable meeting with healthcare professionals.
Self-motivated with strong organizational and time-management skills.
Outstanding customer service and presentation abilities.
Passion for serving seniors, Veterans, and individuals who wish to remain independent at home.
Ability to work independently while collaborating with a supportive office team.
Comfortable using email, Microsoft Office (Word, Excel, Outlook, and PowerPoint), and basic office technology.
Reliable transportation with the ability to travel throughout Cameron and Hidalgo Counties.
Valid driver's license and current automobile insurance.
Professional appearance and demeanor.

Benefits

Comp & perks

Free uniforms
401(k) matching
Flexible schedule

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Self-MotivatedTime-ManagementProfessional DemeanorPassion for Serving Seniors

Certifications

Valid Driver's LicenseCurrent Automobile Insurance