Community Relations Manager

ComForCare Franchise Systems, LLC

Community Relations Manager in hybrid role for senior care services focused on sales and partnerships. Engaging with local communities and health providers to promote services and generate leads.

Posted 5/7/2026full-timeUpstate • New York • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 per yearWebsite

About the role

Key responsibilities & impact

Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
Field incoming client referrals and inquiries
Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community.
Support the development and execution of effective promotions or marketing ideas, including social media campaigns.
Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
Maintain business development activity records in WellSky Client Care or Welcome Home CRM system.
Gather and report information about market.
Engage prospective clients to provide information or perform an “intake” to begin services.
Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics.
Meet or exceed established sales targets and referral goals as defined by organizational objectives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications or related field
2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
Creativity and proficiency in developing collateral and social media content
Proficiency with Word, Excel, Outlook, PowerPoint
Great communication skills – articulate, excellent grammar, persuasive

Benefits

Comp & perks

401(k) matching
Bonus based on performance
Company parties
Health insurance
Paid time off
Training & development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business developmentsales performance trackingsocial media campaignscontent developmentmarket research

Soft Skills

organizational skillsinterpersonal skillscreativitycommunication skillsteam playerself-starternetworking