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ComForCare Franchise Systems, LLC

Community Relations Manager

ComForCare Franchise Systems, LLC

. Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.

Posted 5/7/2026full-timeUpstate • New York • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 per yearWebsite

About the role

Key responsibilities & impact
  • Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
  • Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
  • Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
  • Field incoming client referrals and inquiries
  • Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
  • Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
  • Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community.
  • Support the development and execution of effective promotions or marketing ideas, including social media campaigns.
  • Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
  • Maintain business development activity records in WellSky Client Care or Welcome Home CRM system.
  • Gather and report information about market.
  • Engage prospective clients to provide information or perform an “intake” to begin services.
  • Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics.
  • Meet or exceed established sales targets and referral goals as defined by organizational objectives.

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Communications or related field
  • 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
  • Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
  • Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
  • Creativity and proficiency in developing collateral and social media content
  • Proficiency with Word, Excel, Outlook, PowerPoint
  • Great communication skills – articulate, excellent grammar, persuasive

Benefits

Comp & perks
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Health insurance
  • Paid time off
  • Training & development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business developmentsales performance trackingsocial media campaignscontent developmentmarket research
Soft Skills
organizational skillsinterpersonal skillscreativitycommunication skillsteam playerself-starternetworking