Retail Media Manager

Comercio de Medicamentos Brair Ltda.

full-time

Posted on:

Location Type: Hybrid

Location: Passo Fundo • Brazil

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About the role

  • Structure and lead the Retail Media area, overseeing the entire channel ecosystem: on-site, off-site and in-store.
  • Develop the Ads platform with products such as sponsored search, banners, storefronts/feature showcases and programmatic media.
  • Implement Off-Site Ads solutions integrated with media platforms (Google, Meta, YouTube, DV360, etc.).
  • Integrate CRM and media operations for segmented and personalized campaigns.
  • Build and lead the performance desk/team with an end-to-end funnel view (awareness, conversion, recurrence and retention).
  • Define media and performance strategy by industry, supplier and category, aligned with business objectives.
  • Generate incremental revenue and campaign ROI for advertisers and industry partners.
  • Monitor results and ensure the performance of digital and physical media campaigns and activations.
  • Build and consolidate relationships with advertisers and partner brands, acting as the strategic liaison between São João and the industry.
  • Integrate digital signage and in-store screens into the Retail Media platform, creating an omnichannel communication offering.
  • Work collaboratively with E-commerce, Commercial (Sales), Purchasing and Trade Marketing to ensure consistency in strategies and activations.
  • Support the development of pricing and media monetization models (CPM, CPC, CPA) and performance reporting for industry partners.
  • Lead and develop the Retail Media team composed of media, analytics, business and product professionals.

Requirements

  • Bachelor's degree (completed)
  • Specialization in the area is a plus
  • Solid experience
Benefits
  • Company car
  • Meal allowance
  • Wellhub (Gympass)
  • Health, dental and pharmacy plans
  • Partnerships with higher education institutions
  • Extended maternity and paternity leave
  • Newborn kit
  • Significant opportunity for growth within the company.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Ads platform developmentprogrammatic mediaCRM integrationperformance strategycampaign ROIdigital media campaignspricing modelsmedia monetizationperformance reportingomnichannel communication
Soft skills
leadershipstrategic liaisoncollaborationrelationship buildingteam developmentorganizational skillscommunication
Certifications
Bachelor's degreespecialization in the area