ComeOn Group

Senior PPC Specialist

ComeOn Group

full-time

Posted on:

Location Type: Hybrid

Location: St. Julian's • Malta

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Job Level

Senior

About the role

  • Plan, execute, and optimise Paid Search campaigns across Google and Bing.
  • Own daily campaign operations, ensuring performance aligns with agreed KPIs.
  • Monitor and optimise key performance metrics.
  • Manage monthly budgets, pacing, and bid strategies to ensure efficient spend.
  • Continuously review bidding performance and adjust based on data trends and business objectives.
  • Operate within a flexible spend model driven by customer contribution and LTV.
  • Conduct keyword research, search query mining, and competitive analysis.
  • Execute structured test-and-learn initiatives across keywords, ads, bidding strategies, and account structure.
  • Identify opportunities for traffic growth, efficiency improvements, and conversion rate optimisation.
  • Support go-to-market strategies for new brands and launches.
  • Use in-house automation tools to maximise Paid Search performance.
  • Leverage AI-driven tools where relevant to improve efficiency and insight generation.
  • Measure, analyse, and report Paid Search performance clearly and consistently.
  • Communicate insights, trends, and recommendations to internal stakeholders.
  • Work closely with Google’s Paid Search team to ensure best practices and strategic alignment.

Requirements

  • Fluent in written and verbal English (mandatory).
  • 2+ years experience leading Google and Bing Paid Search campaigns within iGaming.
  • Bachelor's/Master's degree in business administration, economics, communications or similar.
  • Experience managing a substantial budget and delivering results on a consistent basis.
  • Desire to win business every day with a strategic mindset and a passion for innovation and agile responsiveness.
  • Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking.
  • Great communication and creative thinking skills.
  • Capable of working independently, while also being a great‌ ‌team‌ ‌player.
  • Number oriented with analytical skills, comfortable with large sets of data and numbers. Excellent ability to use data to inform all decisions.
  • Passion for digital marketing, ability to keep up to date with the latest industry news and opportunities.
  • Ability to manage deadlines and prioritize tasks in a fast-paced environment.
Benefits
  • Fantastic quarterly or half-yearly team events.
  • Regular company events.
  • A 250 euro One-time Hybrid Allowance to help you set up your home office (or equivalent in local currency).
  • Annual wellbeing allowance/ gym membership (location dependent).
  • 40 days ‘Work from Another Location’ (WFAL) entitlement to work from any other location around the world.
  • Regular Meals at the office.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Paid SearchGoogle AdsBing Adskeyword researchcompetitive analysisdata analysisconversion rate optimisationbudget managementbid strategiesperformance metrics
Soft skills
interpersonal skillscommunication skillscreative thinkingstrategic mindsetteam playeranalytical skillstime managementagile responsivenessenthusiasmindependent work