Program Manager, Social Media and Content

Columbus McKinnon

Program Manager managing social media strategy at Columbus McKinnon. Developing content and executing initiatives for global social media communications.

Posted 7/25/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing global social media strategies aligned with business objectives, alongside strong content creation and audience engagement skills. Proficient in analyzing social media performance metrics to drive continuous improvement and brand awareness.

Highest-signal resume keywords

Social Media ManagementContent Strategy DevelopmentAudience EngagementPerformance AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media StrategyBrand AwarenessCommunicationsPublic RelationsDigital MarketingContent DevelopmentSocial Media MetricsStorytellingVisual Identity

Soft Skills

CollaborationCommunicationCreativityAdaptabilityProblem-Solving

Tools & Technologies

Microsoft OfficeSocial Media Management PlatformsCanvaDigital Communication Channels

Industry Keywords

Corporate CommunicationsEmployee EngagementBrand StandardsGlobal CampaignsContent Curation

About the role

Key responsibilities & impact

Develop and execute the company’s global social media strategy in alignment with business objectives and brand standards.
Manage and maintain global social media channels, including content planning, creation, publishing, and audience engagement.
Partner with business leaders and cross-functional teams to develop compelling content that supports corporate priorities, employee engagement, and brand awareness.
Create and curate content for internal and external audiences across social, digital, and communication channels.
Monitor social media performance, industry trends, and brand sentiment, providing insights and recommendations to improve effectiveness.
Support corporate, executive, and employee communications initiatives through content development and storytelling.
Ensure consistent messaging, brand voice, and visual identity across all communication platforms.
Analyze and report on external communication and social media performance metrics to inform strategy and drive continuous improvement.
Support global communications campaigns and special projects as needed.

Requirements

What you’ll need

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field, and/or equivalent combination of education and relevant experience.
7+ years of progressive experience in social media management, communications, marketing, public relations, or content development.
Demonstrated experience managing multiple social media platforms within a corporate environment.
Proven experience developing and executing content strategies that drive engagement and brand awareness.
Strong experience creating content for internal and external audiences.
Proficiency with Microsoft Office and social media management platforms.
Proficiency in Canva or other design software is a plus.
Willingness to travel domestically and internationally as needed (up to 10%).

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities