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Columbus McKinnon

CRM Architect

Columbus McKinnon

. Lead CRM system design, architecture, and roadmap development .

Posted 4/6/2026full-timeMenomonee Falls • Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies
CloudVisualforce

About the role

Key responsibilities & impact
  • Lead CRM system design, architecture, and roadmap development
  • Implement and maintain Salesforce configuration changes
  • Design and develop custom applications using Apex, Lightning Web Components, and Visualforce
  • Manage integrations with third-party applications and external systems
  • Conduct proactive system maintenance including release updates, health checks
  • Oversee data quality initiatives
  • Serve as the company’s primary point of contact for our CRM vendor (Salesforce)
  • Support marketing automation efforts
  • Manage user roles, profiles, permissions
  • Promote user adoption through training
  • Monitor CRM usage and identify opportunities
  • Respond to user tickets, troubleshoot bugs
  • Lead change management initiatives

Requirements

What you’ll need
  • Bachelor’s degree or equivalent professional qualification
  • 5+ years of CRM management experience
  • 3+ years with Salesforce specific experience
  • Salesforce Administrator certification required
  • Advanced Administrator or Sales Cloud preferred
  • Experience with Pardot, Einstein AI, and Translation Workbench is a plus
  • DevOps/Release management experience preferred
  • Experience in both hands-on CRM architecture and team/project leadership is preferred

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
ApexLightning Web ComponentsVisualforceSalesforce configurationCRM architectureDevOpsRelease managementPardotEinstein AITranslation Workbench
Soft Skills
leadershipcommunicationtroubleshootinguser adoptionchange management
Certifications
Salesforce AdministratorAdvanced AdministratorSales Cloud