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Principal Key Account Representative
Columbia Sportswear CompanySOREL sales leader managing Amazon’s footwear and apparel account. Driving profitable growth through account strategy, forecasting, inventory planning, and online marketing.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing sales strategies for Amazon accounts, with a strong focus on driving profitable growth and leveraging analytics for market insights. Proven ability to create and execute marketing plans that enhance brand equity and consumer awareness.
Highest-signal resume keywords
Amazon Fashion Account ExperienceSales Strategy DevelopmentMarket Analysis and ForecastingMarketing Plan CreationInterpersonal Relationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingAccount Business PlanningSales Data AnalysisProduct PresentationInventory ManagementSales Order ManagementMarket IntelligenceConsumer InsightsPromotional StrategyRetailer Value Definition
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOut-of-the-Box ThinkingRelationship BuildingConfidential Information Handling
Certifications & Qualifications
Bachelor's Degree in Business AdministrationBachelor's Degree in Marketing
Industry Keywords
Footwear IndustryApparel IndustryOutdoor IndustrySales TheoryClosing Techniques
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Manage all aspects of the Amazon account by developing and implementing sales strategies for SOREL products
- Drive sustainable and profitable sales growth for Amazon's strategic account
- Leverage analytics, product, consumer, and marketplace expertise to create seasonal Go-to-Market plans
- Provide business forecasts to internal stakeholders
- Partner with internal and external cross-functional teams
- Develop growth strategies to increase market share and elevate brand equity
- Develop short-term growth strategies and contribute to long-term strategies
- Deliver seasonal product presentations using persuasive storytelling and directive selling techniques
- Create and implement marketing plans to build consumer awareness, drive conversion, and brand advocacy
- Use marketplace intelligence and consumer insights to activate brand strategy and share best practices
- Develop upfront financial plans for the account/department
- Analyze in-season financial metrics and sell-through; recommend order shifts and flows
- Establish sales goals based on sales history and projected sales trends
- Project and manage inventory on hand and purchase needs with Amazon buying and management teams
- Review sales data and account management with SOREL sales management
- Present brand, initiative, and product-specific stories at the selling table
- Coordinate product presentations and communicate technical product information with SOREL departments
- Manage sales order entry, bulk management, auto replenishment forecasts, order flow, and fulfillment
- Coordinate with merchants, customer service, and planning teams on product planning, production, sales and inventory projections, SMU design, operations, logistics, and account management
- Facilitate key online marketing strategies
- Manage online sales components including brand landing pages, site SKU management, and product descriptions
- Maintain profitability through off-price and promotional strategies
- Monitor competition and communicate competitor-related issues to management and merchandising
Requirements
What you’ll need- Familiarity with standard concepts, practices, and procedures within the sales field
- Strong written and verbal communication
- Ability to handle proprietary, private, and confidential information
- Bachelor's degree in Business Administration, Marketing, or equivalent combination of education and experience
- 8+ years’ experience in sales of footwear and/or apparel industry
- 5+ years Amazon Fashion account experience required
- Thorough knowledge of marketing, sales theory, strategy, prospecting, account business planning, forecasting, sales aids, and closing techniques
- Knowledge of product lines/services and the outdoor industry
- Proven experience defining retailer value add from markets, outdoor industry, product trends, and key data
- Proven experience leading business reviews and creating marketing plans
- Advanced interpersonal skills and ability to quickly build relationships
- Ability to travel 25% of the time
- Out-of-the-box thinking and willingness to challenge the status quo
Benefits
Comp & perks- 401k plan plus a generous company match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Flexible spending accounts
- Health savings account
- Voluntary benefits including accident, critical illness, hospital indemnity, and legal services
- EAP+ free and confidential 24/7/365 counseling services
- Extensive wellness benefits
- Employee discounts
- Generous time off program
- Reasonable accommodation/adjustment during the application process