Senior Regional Sales Manager

Columbia Sportswear Company

Senior Regional Sales Manager overseeing North American sales strategy for footwear company SOREL. Leading a regional sales team and executing growth strategies while collaborating across departments.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $114,610 - $191,320 per yearWebsite

About the role

Key responsibilities & impact

Oversees and directs a field sales team within the North American (US and Canada) marketplace
Leads, develops, and mentors sales team
Aligns regional opportunities with the strategic direction of the brand and business
Develops strategies that maximize brand position and sales growth within the assigned geographic region
Leads a regional sales team, develops and executes seasonal sales goals and sales plans that drive growth
Manages performance and develops talent within the sales team by setting clear goals and performance expectations
Tracks progress against goals, ensuring feedback that reinforces individual team members’ developmental progress
Collaborates with marketing and retail in-store partners to drive sell-through programs with independent retail partners
Works directly and travels with regional sales representatives to advise on territory and account management
Responsible for regional trade shows and coordinating any regional participation at regional and national events
Develops and maintains relationships with buying groups
Acts as liaison between company and field sales team ensuring needs are met with regard to sales efforts and product showings
Manages the forecasting of account sales representatives

Requirements

What you’ll need

Bachelor's degree in business administration, Marketing, or equivalent combination of education and experience
10+ years’ experience in sales of footwear and/or apparel industry experience
8+ years managing both individual contributors and managers
Experience managing a sales team, > 10 sales reps
Thorough knowledge of marketing, sales theory, strategy, prospecting, account business planning, forecasting, use of sales aids, and closing techniques
Knowledge of product lines/services and outdoor industry
Experience with Mall Specialty stores and inventory planning and analysis
Proven experience in defining retailer value add from markets, footwear industry, product trends and key data
Experience leading business reviews and creating marketing plans
Advanced interpersonal skills, including the ability to quickly build relationships

Benefits

Comp & perks

Medical, dental, vision insurance
Life insurance
Disability insurance
Flexible spending accounts
Health savings account
Retirement 401(k) plan with company match
Employee assistance program (EAP)
Extensive wellness benefits
Employee discounts
Generous time off program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategyaccount managementforecastingsales planningmarketingbusiness planningclosing techniquesinventory planningdata analysisretailer value add

Soft Skills

leadershipmentoringcollaborationrelationship buildingperformance managementgoal settingfeedbackcommunicationteam developmentinterpersonal skills

Certifications

Bachelor's degree in business administrationBachelor's degree in Marketing