Color

Marketing Program Manager

Color

full-time

Posted on:

Location Type: Hybrid

Location: Burlingame • California • 🇺🇸 United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Partner closely within marketing organization and cross-functional partners to build and execute playbooks that plan, execute and launch marketing campaigns and extract value from each opportunity - be they strategic conferences, regional events, membership organizations, and channel and industry partners
  • Partner with cross-functional stakeholders to understand program needs; plan and implement cross-channel digital and physical marketing strategies for health plan partners, consultant partners and customer communication
  • Continually test and learn from lead generation efforts to optimize marketing programs with data-driven decisions
  • Communicate program recommendations and results to key stakeholders, including executive leadership
  • Stay ahead of trends in demand generation and account-based marketing, applying insights to shape innovative, high-impact marketing programs

Requirements

  • Bachelor’s degree in marketing, business, communications or related-field
  • 6-8 years experience working in B2B marketing; some or all within a healthcare, health tech, or health-adjacent organization
  • Experience with health plan marketing (to/with)
  • Experience in marketing to employer benefit arena (employer and consultant ecosystem)
  • Experience planning and launching successful enterprise B2B marketing programs, including one-to-one, one-to-few, and and one-to-many campaigns
  • Excellent verbal and written communication skills
  • Strong planning and project management skills
  • The ability to be data-driven and assess the impact of all marketing activities
  • The ability to follow-through with attention to detail
  • Proven success working in a fast-paced, collaborative environment with the ability to pivot and problem solve
  • Proven ability to build relationships with several cross-functional stakeholders, including Marketing, Sales, Revenue Operations, and Customer Success
  • Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth
  • Proficiency in creating landing pages, executing email campaigns, and utilizing Marketo
Benefits
  • 💰 Competitive salary
  • ✨ Comprehensive medical, dental, vision, life, and disability benefits
  • 📈 401k match
  • 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
  • 🏝 Generous vacation policy, paid holidays and company-wide recharge days
  • 🍼 Equal paid parental leave for birthing and non-birthing parents
  • Free cancer screening and prevention resources for employees and their adult dependents

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketinghealth plan marketingenterprise marketing programslead generationdata-driven decision makingcampaign planningemail campaignslanding page creationaccount-based marketingproject management
Soft skills
communication skillsplanning skillsattention to detailcollaborationproblem solvingrelationship buildingadaptabilitystrategic thinkingcreativityanalytical skills