Color

Demand Generation Specialist

Color

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $115,000 - $130,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SFDCSwift

About the role

  • Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! The role of Marketing Coordinator at Color has many hues of responsibility–so if you like a rainbow of projects, responsibilities, and opportunities, we are the right place for you to explore. This role resides squarely in the B2B GTM team and will work within several areas of Demand Generation. The role will find opportunities to support, strengthen, and reinforce the sales funnel from top to bottom in order to help build the business and the category. The right candidate will successfully support the creation and execution of the Demand Generation campaigns (SEO/SEM/Google Adwords) we run for our various ideal customer profiles (ICPs) and help us optimize them by measuring and reporting on performance. Our website analytics and upkeep will also be a key area for this role to maintain and grow. Additionally, this person will work with our Marketing team to track the market movement of industry shifts, M&A, competitors and prospect news. We are looking for a smart, swift-moving problem solver who thrives in a fast-paced environment and desires to grow their skills and knowledge in the employer benefit solutions healthcare industry.

Requirements

  • A bachelor’s degree in Marketing, Business, Communications, or a related field
  • 3–5 years of experience in B2B digital marketing (SEO/SEM, paid social, display), preferably in healthcare, health tech, or adjacent industries
  • A proven track record of developing, optimizing, and reporting on digital campaigns
  • Strong understanding and hands-on experience with SEO/SEM, paid search, display, and social media (LinkedIn Campaign Manager; SEMrush experience a plus)
  • Proficiency with Marketo, HubSpot, Salesforce (SFDC), and related integrations, with the ability to design landing pages and execute email campaigns
  • Experience building reports and dashboards using Salesforce, BI platforms, and campaign tools to drive data-informed decisions
  • Familiarity with the sales cycle and the ability to build programs that acquire, nurture, and accelerate growth
  • Experience with Google Analytics, content management systems (Confluence a plus), project management software, and intent platforms (Demandbase, ZoomInfo a plus)
  • Strong written and verbal communication skills
  • A creative mindset with analytical abilities for interpreting campaign data
  • Strong organizational skills and the ability to manage multiple projects and meet deadlines in a fast-paced environment
  • A collaborative approach with experience working across cross-functional teams