Therapy Development Manager

Coloplast

Leading patient programs and services for Interventional Urology at Coloplast. Collaborating across teams to ensure patient access to therapies and maximize marketing campaigns.

Posted 6/18/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for leading Interventional Urology’s patient programs and services and ensure patient access to therapies.
Work with HCPs to ensure patients are aware of the Coloplast Interventional Urology portfolio and specialists that treat patients with specific urologic conditions.
Partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, Internal Marketing Partners, and Professional Education.
Work closely with implanting physicians and KOLs to maximize marketing campaigns and reach more patients.
Construct segmentation mapping with market data & other commercial insights to create target account lists and drive strategy for Coloplast educational marketing programs & services.
Enable the creation of new markets or protection of current markets by using digital and marketing programs to drive patient growth in new targeted markets.
Define and contribute to development of therapy education and market development for referring physician pathway for targeted markets.
Educate referring physicians on current Coloplast IU portfolio, clinical data, patient selection & treatment options.
Educate patients on disease state, current treatment options, and selecting a specialist through marketing and patient education programs.
Plan and execute resident and fellow training programs on Coloplast treatment options.
Measure the impact of key programs and optimize resource allocations for future initiatives.
Coordinates with Field Marketing Specialist for program implementation as appropriate.
Recognize and understand competitive products, industry trends, and IU portfolio.
Facilitate market expansion and therapy access through the coordination, delivery, and implementation of programs and resources at the local level.
Establish and maintain productive working relationships with key decision makers and influencers, customers and their staff, administrative staff, etc.
Leverage field experience to provide feedback for continuous system improvement.

Requirements

What you’ll need

BA/BS required with business or marketing emphasis
5+ years relevant experience related to medical technology marketing
Top level performer year over year for current position
Ability to lead cross-functional teams to desired goals and KPI’s
Experience diagnosing customer expectations and needs and responds promptly
Proactive communicator with exceptional written, verbal, and formal presentation skills
Trustworthy with a strong level of personal commitment
Ability to make sound decisions and complete tasks in a fast-paced work environment
Proven ability to coordinate and collaborate with multiple stakeholders and to influence at all levels both internally and externally
Experience demonstrating agility and leading/adapting quickly to change
Excellent presentation skills and professional image essential, with strong verbal and written skills
Ability to travel including overnights and weekends, driving and domestic flights up to 75%.

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
Access to company sponsored wellness programs and mental health resources.
Paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Competitive 401(k) plan with company match that vest immediately.
Financial planning services to help you secure your future.
Corporate discount programs for goods and services.
Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
A supportive work environment where everyone feels valued, and has a sense of belonging.
Participate in team-building activities, volunteer opportunities, and company-sponsored events.
Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

medical technology marketingmarket data analysissegmentation mappingtherapy education developmentpatient education programsprogram implementationresource allocation optimizationcompetitive product analysisKPI measurementdigital marketing programs

Soft Skills

leadershipcross-functional collaborationproactive communicationdecision makingtrustworthinessagilitypresentation skillsrelationship buildingcustomer needs diagnosisinfluencing stakeholders

Certifications

BA/BS in business or marketing