Digital Marketing Specialist

Coloplast

Digital Marketing Specialist at Coloplast Poland supporting local digital marketing activities across key channels. Enhancing digital engagement and contributing to impactful campaigns and initiatives.

Posted 5/22/2026full-timeWarszawa • 🇵🇱 PolandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Supports execution of local digital marketing activities aligned with overall marketing and category strategies
Coordinates selected digital channels including websites, email marketing, and social media, ensuring content accuracy, compliance, and consistency
Monitors digital campaign performance and supports preparation of reports, insights, and KPI tracking in cooperation with relevant stakeholders
Supports optimization of user experience and customer engagement across digital touchpoints
Coordinates digital campaigns (product, educational, lead generation) in cooperation with Market Managers and Clinical Team
Monitors content performance indicators such as engagement rates (ER), click-through rates (CTR), and open rates (OR), providing regular performance insights
Supports communication with online audiences across digital platforms to strengthen engagement and brand awareness
Supports SEO/SEM activities, traffic-building initiatives, and ongoing digital optimization efforts
Cooperates with Event & Asset Specialist in coordination of digital content and campaign materials
Coordinates cooperation with external digital agencies and vendors where applicable
Supports organization and technical coordination of webinars and digital educational activities for patients and healthcare professionals
Ensures that digital activities are conducted in line with legal, regulatory, and data privacy requirements
Monitors digital trends, tools, and best practices, proactively suggesting improvements and new solutions
Supports cross-functional digital initiatives and cooperation with other departments where needed

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communication, Digital Media, or related field
Minimum 3 years of experience in digital marketing or related marketing activities
Experience in digital communication channels including websites, social media, email marketing, and basic analytics
Good understanding of digital marketing tools and campaign performance monitoring
Experience in cooperation with agencies and cross-functional teams is an advantage
Understanding of healthcare communication and compliance requirements is an advantage
Fluent Polish (written and spoken) and communicative English
Good organizational skills, proactive attitude, and willingness to learn in a dynamic digital environment

Benefits

Comp & perks

Employment contract for a fixed term of 6 months with the possibility of extension
On-site work from our Warsaw office with limited remote work option
Bonus scheme
Working hours: 08:00–16:00 or 09:00–17:00
A fantastic work atmosphere based on respect and partnership
Private medical care
Sports cards
Life insurance
Restaurant card
Delicious coffee and fresh fruit in the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOSEMemail marketingsocial mediaanalyticsKPI trackingcontent performance monitoringuser experience optimizationdigital campaign coordination

Soft Skills

organizational skillsproactive attitudecommunicationcooperationengagementwillingness to learn

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationBachelor’s degree in Digital Media