Marketing

• Define product and portfolio positioning and differentiation strategies for consumer segment.
• Define Wound Care China E-commerce marketing plan by platform(s) to drive new user acquisition and increase unit purchase size
• Conduct consumer segmentation by deeply understanding patient journey and define the target segment(s)
• Develop content strategy for targeted consumer segment(s) along their buying process
• Plan, implement, track, and evaluate eCommerce campaigns and shopping festivals
• Budget management (planning & tracking) by channel segment at monthly basis
• Work closely with TP and product marketing team to drive flagships traffic and purchases
• Formulate product and portfolio strategy with targeting and positioning plan

Consumer Marketing Manager – 12 months contract

Marketing Lead

Marketing Specialist

Marketing Manager