Collibra

Marketing Analytics Manager

Collibra

full-time

Posted on:

Origin:  • 🇺🇸 United States • North Carolina

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Salary

💰 $116,000 - $145,000 per year

Job Level

Mid-LevelSenior

Tech Stack

ETLGoSQLTableau

About the role

  • Building, maintaining, and updating Marketing dashboards in Tableau to help measure business performance
  • Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives
  • Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company’s Marketing Mix
  • Presenting findings and actionable recommendations to the leadership team
  • Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdowns

Requirements

  • 4+ years experience in Marketing Analytics
  • Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)
  • An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc...)
  • Proficiency in Salesforce and Tableau
  • Fundamental SQL skills with ETL familiarity
  • A bachelor’s degree or equivalent related working experience is required
  • This position is not eligible for visa sponsorship