Senior Data Analyst, Clinical Quality and Product
Omada Health
PythonSQLTableau
Marketing Analytics Manager
Collibra
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $116,000 - $145,000 per year
Job Level
Mid-LevelSenior
Tech Stack
ETLGoSQLTableau
About the role
- Building, maintaining, and updating Marketing dashboards in Tableau to help measure business performance
- Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives
- Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company’s Marketing Mix
- Presenting findings and actionable recommendations to the leadership team
- Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdowns
Requirements
- 4+ years experience in Marketing Analytics
- Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)
- An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc...)
- Proficiency in Salesforce and Tableau
- Fundamental SQL skills with ETL familiarity
- A bachelor’s degree or equivalent related working experience is required
- This position is not eligible for visa sponsorship
