Director, Social Media

Collectors

Director of Social Media leading the evolution of social presence for collectible brand worldwide. Owning vision and strategy across all platforms and driving community engagement.

Posted 5/29/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $139,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Own and Evolve the Social Media Vision & Strategy: Define and lead the overarching social media strategy across all platforms, transforming social from a publishing function into a community-driven growth engine aligned to brand, marketing, and business objectives
Establish clear channel strategies, audience segmentation approaches, platform goals, and success metrics across owned social properties
Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation
Elevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences
Lead Community Engagement & Audience Experience: Oversee proactive and reactive community engagement across all social channels, establishing best practices for moderation, response strategies, escalation management, and social care while fostering authentic audience connection, brand affinity, and customer trust
Build a High-Performing Social Media Organization: Lead, mentor, and scale a high-performing social media team while creating strong operational workflows, performance expectations, and a culture centered around creativity, experimentation, accountability, collaboration, and continuous learning
Partner with agencies, creators, influencers, and platform partners to extend capabilities and accelerate growth
Drive Measurement, Insights & Performance Optimization: Establish a modern social measurement framework focused on engagement, audience growth, sentiment, community health, brand impact, and conversion contribution
Translate insights into actionable recommendations through reporting, dashboards, social listening, trend monitoring, and competitive analysis to continuously optimize strategy and identify growth opportunities

Requirements

What you’ll need

10+ years of experience in Social Media, Digital Marketing, Brand Marketing, or related fields, including leadership and people management experience
Proven success building and scaling social media programs for consumer-facing or high-growth brands in fast-paced environments
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, X, YouTube, Reddit, Discord, and emerging channels, with strong understanding of platform strategy and audience engagement
Strong grasp of emerging platforms, internet trends, creator ecosystems, influencer partnerships, and evolving consumer behaviors
Exceptional storyteller with ability to translate brand strategy into compelling, platform-native content experiences and social storytelling best practices
Experience leading community engagement strategies, reactive social operations, and audience interaction programs at scale
Data-driven and analytically minded, with demonstrated success using social insights, performance analytics, listening tools, and community management platforms to drive strategy and business impact
Proven cross-functional leader with strong collaboration across Creative, Content, Brand, Communications, and Customer Experience teams; executive presence with ability to influence stakeholders at all levels
Bachelor’s degree required; advanced degree or relevant certifications a plus.

Benefits

Comp & perks

Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycommunity engagementcontent strategydata analysisperformance optimizationaudience segmentationplatform strategystorytellinginfluencer partnershipsdigital marketing

Soft Skills

leadershipmentoringcollaborationcreativityaccountabilitycommunicationinnovationproblem-solvingstrategic thinkingcommunity building

Certifications

Bachelor's degreeadvanced degreerelevant certifications