Director, TCG & Pop Culture Marketing

Collectors

. Own end-to-end product marketing strategy across TCG and Pop Culture categories .

Posted 5/21/2026full-timeSanta Ana • California, New Jersey • 🇺🇸 United StatesLead💰 $163,000 - $218,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end product marketing strategy across TCG and Pop Culture categories
Define target segments and develop acquisition, engagement, and retention strategies
Lead go-to-market planning for product launches, drops, and category expansions
Drive integrated campaign strategy across digital, CRM, events, and social channels
Define positioning, messaging, and value propositions by category
Translate collector insights and market dynamics into actionable product and GTM strategies
Partner with Product and Operations to inform roadmap priorities and readiness
Develop pricing, packaging, and promotional frameworks in partnership with business leads
Serve as the internal and external expert across Pokémon and broader TCG ecosystems
Support PSA’s expansion into Pop Culture grading through clear, compelling narratives
Build partnerships across creators, IP holders, retailers, and key industry events
Identify whitespace opportunities and develop scalable playbooks for category growth
Stay ahead of market dynamics, including release cycles, grading demand, and pricing trends
Establish and manage full-funnel KPIs (awareness through submission and engagement)
Drive continuous optimization through testing across channels, offers, and experiences
Build and lead a high-performing product marketing function

Requirements

What you’ll need

10–12+ years of experience in product marketing, go-to-market, or category leadership roles
5–7+ years of people management experience, building and leading high-performing teams
Bachelor’s degree or equivalent experience
Deep, authentic expertise in TCG ecosystems, with strong knowledge of Pokémon and adjacent IP
Strong understanding of grading, collectibles markets, and secondary marketplaces
Proven track record of launching products and scaling category growth
Experience operating cross-functionally in complex organizations
Data-driven, with the ability to translate insights into action
Strong executive communication and stakeholder management skills
Entrepreneurial mindset with a bias for action and comfort building from the ground up
Exposure to high-growth, late-stage, or IPO-adjacent environments preferred
Willingness to travel up to ~20%

Benefits

Comp & perks

Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyacquisition strategiesengagement strategiesretention strategiescampaign strategypricing frameworkspromotional frameworksKPI managementdata-driven decision making

Soft Skills

people managementteam leadershipexecutive communicationstakeholder managemententrepreneurial mindsetaction-orientedcross-functional collaborationstrategic thinkingnarrative developmentoptimization

Certifications

Bachelor's degree