Digital Marketing Analyst, Influencer Marketing

Collectively

Digital Marketing Analyst managing influencer marketing programs through paid social campaigns on TikTok and Instagram. Working with cross-functional teams to deliver client insights and optimize campaign performance.

Posted 7/28/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $86,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis and visualization, with a strong understanding of social media marketing strategies and KPIs. Capable of delivering insights and optimizing paid social campaigns through effective communication and collaboration with cross-functional teams.

Highest-signal resume keywords

Data AnalysisSocial Media MarketingCampaign OptimizationGoogle Sheets/ExcelCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data CleaningQuantitative ResearchQualitative ResearchDashboard CustomizationKPI MeasurementAnalytic ReportingPerformance MarketingMedia BuyingMetric DevelopmentTrend Analysis

Soft Skills

Strategic ThinkingWritten CommunicationCollaborationStorytellingCross-Functional Communication

Industry Keywords

Digital MarketingPaid Social CampaignsClient ReportingSocial Media ProductsInfluencer Participation

About the role

Key responsibilities & impact

Support of the following work streams: Cleaning and analysis of data to support client reporting deliverables
Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
Quantitative and qualitative research to explore questions posed by clients
Preparation of slides, analytic reports, and other visualizations to illustrate key insights
Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
Delivery of benchmarks, trends, and other insights from reporting tools
Work closely with account management colleagues to develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
Manage optimization of campaigns to ensure performance targets are hit
Assistance in the development of new methodologies and processes such as: Introduction of new practices and cross-functional processes
Development of new metrics to better illustrate the efficacy of our programs
Publishing of data trends, industry insights, and other thought leadership pieces

Requirements

What you’ll need

3 to 5 years of relevant work experience in agencies or in-house marketing roles
Strong strategic and analytical background
Strong written communication skills
Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional teams
Expert in quickly learning and utilizing new software
Ability to take complex information and create a compelling story, including visualizations
Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
Advanced skills in Google Sheets/Excel

Benefits

Comp & perks

Medical, Dental & Vision
Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
401k Matching
Monthly Work From Home Stipend
Remote-First
WeWork All Access Membership
Flex Fridays
Step Up Recognition Program
Collectively Employee Resource Groups (ERGs)
Virtual & In-Person Events
Generous Allotment of Sick Days
Birthday Floating Holiday