Marketing Operations Manager
Workleap
SQL
Senior Manager – Head of Content and Lifecycle Marketing
Collective
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $165,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Own content marketing, organic social, SEO, lifecycle marketing, and community/events
- Develop overarching narrative framework and drive campaigns across tax season/year
- Position Collective as authoritative voice via thought leadership content
- Own organic social presence and manage content calendars
- Partner with content team to repurpose long-form into short-form and build AI-driven workflows
- Own SEO strategy including GEO, keyword planning, on-page optimization
- Lead content marketing across formats: blogs, long-form guides, case studies, podcasts, webinars
- Establish frameworks for educational content and build AI-assisted content workflows
- Own end-to-end lifecycle marketing strategy from lead nurture to member retention
- Build and optimize segmentation, personalization, and automation frameworks
- Partner with RevOps and Growth on workflows, integrations, automation
- Own community ecosystem and design/launch multi-channel events strategy
- Design virtual series and local meetups for members
Requirements
- 6+ years in content, community, or lifecycle marketing roles with direct channel ownership (organic social, SEO, content marketing, lifecycle/email, community & events)
- Proven track record of building and scaling lifecycle marketing programs with advanced segmentation, personalization, and automation. Big plus if you have SFMC experience
- Strong comfort working with data at scale - from analyzing funnel conversion metrics to optimizing engagement and retention strategies. SQL experience is a plus.
- Exceptional storytelling and content creation skills across formats (long-form, short-form, video, case studies)
- Experience leading organic social and SEO strategies that drive measurable awareness and acquisition
- Demonstrated success in community building and event strategy (digital and/or in-person)
- Ability to collaborate cross-functionally and influence without authority
