Day-to-day oversight and execution of paid social campaigns and paid search campaigns
Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
Lead day-to-day management and optimization of client Paid Social and paid search initiatives
Campaign planning, strategy, and plan documentation
Campaign tactics and segmentation build-out and optimization
Bidding optimizations
Test planning, recommendations, and management
Custom analysis, reporting, and insights
Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Work with project managers and team leads to create and ensure timely delivery of project requirements
Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Requirements

2+ years of paid social or paid search marketing experience
Working knowledge of Google Analytics and tagging best practices
Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc.
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Preferred experience with Tableau or other data visualization platforms
Agency experience will be given preference.

Benefits

Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

paid social marketingpaid search marketingconversion rate optimizationA/B testingbidding optimizationscustom analysisreportingdata analysisGoogle AnalyticsMicrosoft Excel

Soft skills

written communicationverbal communicationteamworkorganizational skillsproject managementself-starterpositive attituderesponsibilitytime managementmulti-tasking