Product Owner – Marketing Technology

Colibri Group

Product Owner shaping marketing technology strategy for Colibri Group. Collaborating cross-functionally for customer engagement and growth through innovative solutions.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudOracle

About the role

Key responsibilities & impact

Define and own the product vision, strategy, and roadmap for marketing technology capabilities
Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy
Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands
Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs
Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives
Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment
Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell
Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities
Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes
Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes
Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses
Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption
Support experimentation through A/B testing, multivariate testing, and continuous optimization
Promote consistent product practices, operating processes, and ways of working across marketing and technology teams
Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution
Ensure marketing technology solutions support data governance, privacy, and regulatory requirements

Requirements

What you’ll need

Demonstrated experience in both marketing and product management/product ownership
Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
Experience translating business and marketing needs into product requirements and technical user stories
Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
Ability to influence and create alignment across multiple teams with different priorities and business needs
Experience working in Agile or Scrum environments
Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes
A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team.
Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built
Strong communication, stakeholder management, and executive presentation skills
Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making
Preferred Experience: Experience with Salesforce Marketing Cloud Engagement, Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies, Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units, Experience with Oracle Eloqua or another enterprise marketing automation platform, Experience supporting both B2C and B2B2C business models, Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance, Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation, Previous people leadership or experience managing a small team of product professionals, Experience within a subscription, e-commerce, professional education, or multi-brand organization

Benefits

Comp & perks

Committed to building a diverse and inclusive workplace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementproduct ownershipmarketing technologymarketing automationCRMcustomer engagementAgileScrumA/B testingpredictive analytics

Soft Skills

analytical skillsproblem-solving skillscollaborative leadershipcommunication skillsstakeholder managementexecutive presentation skillsinfluencealignment creationcuriosity about AIadaptability