Senior Events Marketing Specialist

Colibri Group

Senior Events Marketing Specialist overseeing event logistics and execution for Becker Professional Education's brand and lead generation efforts. Responsible for managing all aspects of in-person events.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Plan, coordinate and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, ordering materials, booth setup and on-site execution.
Develop and maintain detailed event timelines, checklists, run-of-show documents and contingency plans.
Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure events align to business objectives and messaging; establish measurable goals for each event
Conduct run-of-show meetings with relevant internal partners to ensure all are aware of their roles and responsibilities.
Support pre event and post event communications, including email and sales enablement assets.
Manage all event budgets, invoices, and expenses for individual events and overall including monthly forecasting.
Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors.
Identify opportunities to improve efficiency and reduce costs while maintaining event quality.
Improve event processes, templates, and best practices to increase efficiency and consistency.
Own event lead capture processes, tools, and workflows.
Upload event leads into Salesforce promptly and accurately, including source, campaign, and event details.
Partner with Sales and Marketing on post-event lead handoff, follow up SLAs, and issue resolution.
Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI.
Produce post-event recap reports with insights, results, and recommendations for future improvement.
Achieve goals established for each event
Event leads captured accurately and on time
Salesforce data completeness
Overall event ROI
On time, on-budget, error free event execution

Requirements

What you’ll need

4–7+ years of experience in event marketing or conference management.
Hands-on experience executing in person events end to end.
Strong attention to detail, organization, and project management skills.
Experience with CRM systems (Salesforce preferred) and event lead capture tools.
Comfortable working cross functionally and managing multiple events simultaneously. Availability to travel to major events as needed
Ability to manage budgets, analyze and report on event performance

Benefits

Comp & perks

Equal Opportunity Employer
Commitment to diversity and inclusive environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event logisticsevent marketingproject managementbudget managementevent lead capturedata analysisreportingcontingency planningtimeline developmentemail communications

Soft Skills

attention to detailorganizationcross-functional collaborationrelationship buildingproblem-solvingcommunicationtime managementefficiency improvementgoal achievementadaptability