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Senior Product Marketing Manager
Colibri GroupSenior Product Marketing Manager at Colibri driving revenue growth through eCommerce performance. Owns product positioning, packaging, and on-site conversion for diverse education platforms.
About the role
Key responsibilities & impact- Own product-level revenue performance across the eCommerce funnel.
- Lead end-to-end GTM strategy for new products and market expansions.
- Define and evolve product positioning and packaging strategies.
- Own the on-site product experience including merchandising and purchase flows.
- Leverage data and customer feedback to identify growth opportunities.
- Serve as the connective tissue across Product, Engineering, and Sales.
- Partner with Sales and Marketing to ensure high-impact messaging.
- Establish clear KPIs and reporting frameworks across traffic and conversion.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of experience in product marketing, brand management, and eCommerce.
- Strong understanding of eCommerce platforms, digital marketing strategies.
- Experience optimizing product visibility, sales performance, and customer experience with Shopify.
- Excellent communication, storytelling, and presentation skills.
- Ability to collaborate with cross-functional teams.
- Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.
Benefits
Comp & perks- Colibri Group welcomes applicants from all backgrounds.
- We are committed to building a diverse and inclusive workplace.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingbrand managementeCommercedigital marketing strategiesdata analysisKPI establishmentreporting frameworksproduct visibility optimizationsales performance optimizationcustomer experience optimization
Soft Skills
communicationstorytellingpresentationcollaborationleadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business