
Content Strategist
Colibri Group
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Translate product and business objectives into a cohesive content roadmap for your assigned category
- Define priorities, themes, and release sequencing across formats and modalities
- Contribute market insights, portfolio recommendations, and risk/opportunity assessments to inform future strategy
- Ensure roadmap decisions align with exam requirements, learner needs, competitive landscape, and business goals
- Lead intake and triage processes for test prep and certification content requests
- Clarify goals, audience, and success criteria to ensure strong alignment from the start
- Prioritize and group work to maximize cross-brand reuse and reduce redundant development
- Establish and maintain work-in-progress (WIP) limits to support predictable delivery
- Lead the scoping and design of test prep products, including defining the right mix of assets (e.g., question banks, flashcards, courses, study guides)
- Define detailed requirements, including coverage, depth, difficulty, learning objectives, and production standards
- Leverage AI-enabled workflows to accelerate planning, generating structured briefs and outlines with clear quality guardrails
- Oversee curriculum and test blueprint mapping across content assets
- Define and maintain standards for taxonomy, tagging, and traceability
- Partner with stakeholders to validate completeness and identify gaps or redundancies
- Own the canonical content library for your category and establish a clear framework for build vs. adapt vs. retire decisions
- Drive ongoing maintenance strategies as exams, curricula, and requirements evolve
- Lead regular portfolio reviews to identify opportunities for revision, extension, replacement, or retirement
- Partner with Talent & Resource teams to define SME profiles and contributor needs
- Establish selection criteria and quality standards to ensure credibility and consistency
- Provide clear expectations, structured briefs, and feedback loops to reduce rework and improve outcomes
- Maintain working knowledge of Continuing Education (CE) strategy processes to support broader portfolio needs
- Provide support on CE initiatives during peak demand or coverage gaps while maintaining primary roadmap priorities
Requirements
- Bachelor’s degree required (Education, Instructional Design, Psychometrics/Assessment, Communications, or related field preferred)
- 5+ years of experience in content strategy, test preparation, certification prep, assessment-driven learning products, or professional education publishing
- Proven ability to think at the portfolio level, managing a content library rather than individual assets
- Experience designing and scoping test prep products such as question banks, flashcards, courses, and study guides
- Strong experience with curriculum or test blueprint mapping and maintaining traceability over time
- Experience partnering with SMEs, including defining profiles, selecting contributors, and driving quality outcomes
- Demonstrated ability to translate business and product objectives into clear strategies, requirements, and execution plans
- Strong cross-functional collaboration skills across Product, Program Management, and B2B/Solutions teams
- Data-driven mindset, with experience using performance metrics and learner feedback to inform decisions
- Experience working with content and project management systems and maintaining clear documentation
- Comfort working in dynamic environments with evolving priorities and cross-functional dependencies
Benefits
- Colibri Group welcomes applicants from all backgrounds and experiences
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategytest preparationcertification prepassessment-driven learning productscurriculum mappingtest blueprint mappingportfolio managementquestion banksflashcardsstudy guides
Soft Skills
cross-functional collaborationstrategic thinkingcommunicationproject managementstakeholder engagementdata-driven decision makingproblem solvingorganizational skillsleadershipadaptability