Colibri Group

Digital Marketing Manager

Colibri Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $85,000 per year

About the role

  • Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements.
  • Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties.
  • Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social).
  • Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model.
  • Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways.
  • Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow.
  • Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations.
  • Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus.
  • Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression.
  • Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards.
  • Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior.

Requirements

  • 3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution.
  • Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization).
  • Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.).
  • HubSpot experience required.
  • Experience in social media marketing across major platforms, including content planning and performance optimization.
  • Strong data analytics skills (GA4, Looker Studio, etc.).
  • Experience in ecommerce; healthcare experience a bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingconversion rate optimizationA/B testinganalyticscampaign executionecommercesocial media marketingcontent planningperformance optimizationsegmentation
Soft Skills
collaborationproject managementanalytical thinkingcommunicationproblem-solving