Colibri Group

Marketing Coordinator

Colibri Group

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives.
  • Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels.
  • Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget.
  • Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing.
  • Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance.
  • Manage the execution and segmentation of daily email campaigns.
  • Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results.
  • Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts.
  • Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration.
  • Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines.
  • Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization.
  • Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives.
  • Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery.
  • Complete other duties and special projects as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).
  • Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry.
  • Strong understanding of omni-channel marketing strategies and campaign execution.
  • Experience in content creation, management, and distribution across digital and social media platforms.
  • Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance.
  • Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
  • Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels.
  • Knowledge of Hubspot, marketing automation tools, and project management software is advantageous.
  • Familiarity with compliance and regulatory aspects related to healthcare education is a plus.
Benefits
  • Colibri Group welcomes applicants from all backgrounds and experiences.
  • Commitment to building a diverse and inclusive workplace.
  • Encouragement to apply even if not meeting every qualification.
  • Supportive culture emphasizing values like Love, Joy, and Teamwork.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
omni-channel marketingcontent creationA/B testingcampaign executionmarketing analyticsproject management
Soft Skills
communicationcollaborationtime managementproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration