Sales Operations Manager – B2C
Colibri Group
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
About the role
- Own and optimize day-to-day B2C sales operations to align with revenue targets, service levels, and business priorities.
- Establish and enforce operational standards, workflows, and best practices to drive consistency, efficiency, and scalability.
- Analyze performance trends, pipeline health, and operational metrics to support leadership decision-making and continuous improvement initiatives.
- Lead, coach, and develop frontline sales teams through structured one-on-ones, performance reviews, and targeted development plans.
- Facilitate weekly team meetings focused on performance outcomes, execution priorities, and operational alignment.
- Conduct quality assurance reviews, including call evaluations and deal audits, to ensure adherence to sales standards and compliance requirements.
- Partner with Sales Leadership and HR on hiring decisions, onboarding strategy, and workforce planning.
- Approve PTO and manage staffing coverage to maintain operational continuity and productivity targets.
- Serve as the primary owner of CRM (HubSpot) operational integrity, including pipeline structure, deal governance, data accuracy, and reporting standards.
- Oversee deal crediting, compensation inputs, and data validation in partnership with Finance and Compensation teams to ensure accurate and timely reporting.
- Develop, maintain, and scale onboarding materials, training documentation, and operational playbooks.
- Ensure consistent and compliant CRM usage through audits, coaching, and continuous process improvements.
- Partner cross-functionally with Sales Leadership, Finance, HR, Marketing, and Site Managers to align operational execution with company initiatives.
- Act as a liaison between frontline teams and leadership, translating strategic priorities into actionable operational plans.
- Communicate performance insights, risks, and improvement opportunities with clarity, accountability, and data-driven recommendations.
Requirements
- 4–7+ years of experience in sales operations or sales leadership, preferably within a B2C environment
- Proven experience leading teams and driving operational performance
- Strong CRM expertise (HubSpot preferred) with a data-driven approach to decision-making
- Excellent communication, organizational, and cross-functional leadership skills
Benefits
- Colibri Group welcomes applicants from all backgrounds and experiences
- Commitment to diversity and inclusion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales operationsoperational metrics analysisperformance reviewsquality assurancedata validationonboarding materials developmenttraining documentationoperational playbookspipeline structure managementdeal governance
Soft skills
leadershipcoachingcommunicationorganizational skillscross-functional collaborationperformance managementstrategic planningaccountabilitydata-driven decision-makingcontinuous improvement