Content Marketing Manager

• Program Messaging Ownership: Development, optimize, and maintain all program messaging and foundational content — including program webpages, nurtures, sequences, one-pagers, decks, and other sales resources — ensuring accuracy, alignment, and resonance with target audiences.
• Messaging and Positioning: Define audience-specific value propositions and messaging frameworks that resonate with district and school leaders — including HR, principals, and superintendents — as well as teacher audiences.
• Go-to-Market Strategy Development: Lead go-to-market plans for key educator-focused initiatives — state B2C, district solutions, and teacher professional development offerings.
• Program Launches: Lead launch strategies for new programs, courses, and partnerships, translating offerings into compelling stories and campaigns that drive awareness, engagement, and adoption of programs and solutions.
• Content Creation and Thought Leadership: Develop and support high-impact content — including blogs, case studies, guides, webinars, white papers, presentations, and other assets — that communicates program value and strengthens our position as a trusted voice in teacher education.
• Professional Development Program Oversight: Partner with our Professional Development Specialist and faculty to guide curriculum development for teacher professional development offerings, ensuring content reflects educator needs, market insights, and strategic positioning. Review course outcomes, descriptions, and messaging to align with broader program goals and marketing strategies.
• Sales Enablement: Ensure sales and business development teams are equipped with tools and resources — including pitch decks, one-pagers, sequences, and talking points — to accelerate deals and deepen relationships.
• Account-Based Marketing Support: Partner with sales to develop targeted persona-focused content and campaigns for priority states, districts, and schools.
• Brand Alignment and Messaging Consistency: Ensure all content related to B2B partnerships and professional development offerings reflects our brand identity and strategic messaging, while adapting language and tone to resonate with district leaders, school decision-makers, and educators.
• Cross-Functional Collaboration: Serve as a key connector between marketing, sales, faculty, and product teams to ensure cohesive messaging and aligned campaigns.
• Data Analysis and Optimization: Partner with data experts to measure the performance of campaigns and programs, translating insights into actionable recommendations that strengthen messaging, sharpen targeting, and increase impact with district and educator audiences.
• Market and Audience Research: Stay current on K–12 trends and policies, district priorities, educator needs, and regulations to evolve positioning and maintain a competitive edge.

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