Coleto Brands

Senior Customer Insights Analyst

Coleto Brands

full-time

Posted on:

Location Type: Remote

Location: South Carolina • United States

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Job Level

Senior

About the role

  • Analyze customer, consumer, and market data to identify trends, patterns, and actionable insights.
  • Design and execute primary research initiatives, including surveys, focus groups, and competitive assessments.
  • Synthesize quantitative and qualitative data from multiple sources to support product development, marketing strategy, and customer initiatives.
  • Develop clear, concise reporting and visualizations to communicate insights to cross-functional stakeholders.
  • Partner with Marketing, Product, and Sales teams to answer business questions and guide decision-making.
  • Maintain and enhance customer and research databases; ensure data accuracy and consistency.
  • Contribute to competitive and category understanding through ongoing monitoring and targeted analysis.
  • Support strategic initiatives with timely, insight-driven recommendations.
  • Work with Product Marketing, Brand Marketing, and Channel Marketing to develop relevant strategies targeting specific market, product and Trade customer opportunities/category management
  • Integrate industry, primary and secondary sources of information (Zonda, John Burns, NHAB, ALA, Virtual Rain, AOLP, Etc) to provide a comprehensive view of the market
  • Calculate and report market size utilizing data points from various sources
  • Monitor and maintain competitor dashboards, attend competitor earnings calls/review earnings reports.
  • Annual competitor deep dive analyses and reporting. e.g., win/loss analysis, competitive landscape assessments, competitive product analysis, pricing intelligence, competitive messaging, and positioning.
  • Recommend and apply best-practice competitive intelligence methodologies
  • Create influential data visualizations to highlight growth opportunities for leadership

Requirements

  • Strong experience in customer or consumer insights, market research, or analytics.
  • Working knowledge of qualitative and quantitative research methods.
  • 10 years minimum experience in data insights or similar field
  • Bachelor's degree in business analytics, finance or business preferred
  • Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, PPT, or similar platforms).
  • Ability to translate data into clear business implications and recommendations.
  • Strong communication skills with experience presenting insights to non-technical audiences.
  • Proven ability to manage multiple projects while meeting deadlines.
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Benefits
  • We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
  • The Company makes employment decisions only based on merit.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismarket researchqualitative research methodsquantitative research methodsdata visualizationcompetitive intelligence methodologiescustomer insightsbusiness analyticspricing intelligencewin/loss analysis
Soft Skills
strong communication skillsproject managementability to translate datainsight-driven recommendationscollaborationtime managementpresentation skillsanalytical thinkingproblem-solvingattention to detail
Certifications
Bachelor's degree in business analyticsBachelor's degree in financeBachelor's degree in business