Growth Marketing Lead

CoinTracker

Growth Marketing Lead focusing on user acquisition and building AI-native systems at CoinTracker. Overseeing paid channels and ensuring comprehensive attribution across marketing efforts.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $188,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and growth strategies, with a strong focus on AI-native systems and full-funnel attribution. Proven ability to produce high-performing creative and oversee SEO and content initiatives in a fast-paced environment.

Highest-signal resume keywords

Performance MarketingAttribution Model OwnershipAI-Native Systems DesignDirect-Response Creative ProductionSEO Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingAttribution ModelingCreative ProductionSEOAI Stack FluencySystem DesignData AnalysisCopywritingExperimentation

Soft Skills

Hands-On OperationFast ExperimentationSystems ThinkingCollaboration

Industry Keywords

Consumer SaaSFintechMarketplaceDTCLifecycle Marketing

About the role

Key responsibilities & impact

Own paid acquisition end-to-end.
Design and ship AI-native systems that compound.
Write, produce, and test direct-response creative.
Oversee SEO and content.
Partner closely with lifecycle.
Define and own the attribution model.
Own the outcome, full-funnel.

Requirements

What you’ll need

Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company.
Think in systems and loops, not tasks and tickets.
Have shipped systems in production, not demos.
Have written copy and produced creative that actually performs.
Own attribution and the read on what's working.
Are fluent across the modern AI stack without being religious about any of it.
Experiment fast and cheap.
Operate hands-on.
Move in days and weeks, not quarters.

Benefits

Comp & perks

Medical
Dental
Vision
401(k)
Life insurance
PTO