Coins.ph

Senior Activations Manager

Coins.ph

full-time

Posted on:

Location Type: Hybrid

Location: Taguig City • Philippines

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Job Level

Senior

About the role

  • Identify and prioritize high-conversion activation zones based on foot traffic, user quality, and commercial potential
  • Design and execute scalable activation playbooks across environments (transport hubs, campuses, retail, events)
  • Plan and deploy field teams (staffing, shifts, scripts, training) to maximize conversion and efficiency
  • Ensure consistent, high-quality execution across all activation sites
  • Own and track key metrics: CAC (Cost per acquisition), Conversion rates (signup → KYC → deposit), ARPU and transaction behavior
  • Analyze performance by location, staff, incentive, and messaging
  • Continuously optimize deployment strategy to improve ROI and scalability
  • Manage activation agencies and vendors, including negotiation, pricing, and performance accountability
  • Collaborate cross-functionally with Product, CRM, Community, and Marketing teams to ensure seamless execution

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5–7+ years of experience in marketing, strong exposure to ground activation/field marketing/offline acquisition
  • Proven experience managing large-scale on-ground deployments (multi-location, 50+ staff)
  • Strong understanding of conversion funnels, CAC, and performance optimization
  • Experience managing vendors/agencies and negotiating contracts
  • Excellent communication and stakeholder management skills
  • Ability to operate in a fast-paced, highly execution-driven environment
  • Preferably with experience in fintech, telco, e-wallet, or crypto
  • Familiarity with referral systems, incentives, and growth loops
  • Strong analytical skills (Excel, dashboards, BI tools)
Benefits
  • Meaningful Collaborations - Work cross-functionally to improve customer experience.
  • Scalable Growth - Career advancement opportunities in a fast-growing organization.
  • A Space For Bright Ideas - New ideas encouraged to create impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CACconversion ratesARPUperformance optimizationreferral systemsincentivesgrowth loopsdata analysisExcelBI tools
Soft Skills
communicationstakeholder managementorganizational skillsnegotiationteam managementanalytical skillsexecution-driven mindsetcollaborationprioritizationproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications