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About the role
Key responsibilities & impact- Identify and prioritize high-conversion activation zones based on foot traffic, user quality, and commercial potential
- Design and execute scalable activation playbooks across environments (transport hubs, campuses, retail, events)
- Plan and deploy field teams (staffing, shifts, scripts, training) to maximize conversion and efficiency
- Ensure consistent, high-quality execution across all activation sites
- Own and track key metrics: CAC (Cost per acquisition), Conversion rates (signup → KYC → deposit), ARPU and transaction behavior
- Analyze performance by location, staff, incentive, and messaging
- Continuously optimize deployment strategy to improve ROI and scalability
- Manage activation agencies and vendors, including negotiation, pricing, and performance accountability
- Collaborate cross-functionally with Product, CRM, Community, and Marketing teams to ensure seamless execution
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7+ years of experience in marketing, strong exposure to ground activation/field marketing/offline acquisition
- Proven experience managing large-scale on-ground deployments (multi-location, 50+ staff)
- Strong understanding of conversion funnels, CAC, and performance optimization
- Experience managing vendors/agencies and negotiating contracts
- Excellent communication and stakeholder management skills
- Ability to operate in a fast-paced, highly execution-driven environment
- Preferably with experience in fintech, telco, e-wallet, or crypto
- Familiarity with referral systems, incentives, and growth loops
- Strong analytical skills (Excel, dashboards, BI tools)
Benefits
Comp & perks- Meaningful Collaborations - Work cross-functionally to improve customer experience.
- Scalable Growth - Career advancement opportunities in a fast-growing organization.
- A Space For Bright Ideas - New ideas encouraged to create impact.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CACconversion ratesARPUperformance optimizationreferral systemsincentivesgrowth loopsdata analysisExcelBI tools
Soft Skills
communicationstakeholder managementorganizational skillsnegotiationteam managementanalytical skillsexecution-driven mindsetcollaborationprioritizationproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications