Coinme

DeFi

• Own end-to-end go-to-market strategy for Bitcoin Dollar's USD Vault and BTC Vault launches, with a singular focus on driving TVL growth and wallet activations
• Build and execute crypto-native marketing across Twitter/X, Discord, Telegram, and crypto media — develop the content engine, voice, and narrative that positions Bitcoin Dollar's vaults as the highest-yield USD and BTC products in DeFi
• Identify, recruit, and manage relationships with KOLs, DeFi influencers, and crypto-native content creators to amplify awareness
• Drive listings and visibility on DefiLlama, DeFi Pulse, CoinGecko, Zapper, and major DeFi aggregators
• Develop and execute partnership strategy with complementary protocols (lending markets, yield aggregators, wallets, and DeFi platforms) to expand distribution and sBTCD composability across the ecosystem
• Design and launch growth programs including referral loops, early depositor incentives, points programs, and community campaigns to bootstrap and retain TVL
• Run structured customer discovery — define two to three core user personas (yield-seeking stablecoin holders, BTC long-term holders seeking yield, DeFi power users), validate positioning through on-chain wallet analysis and user interviews, and build a deep understanding of what drives depositor behavior
• Conduct competitive analysis across the DeFi yield landscape (Gauntlet, Steakhouse, Sentora, Ethena, Sky, Morpho, Pendle, Aave, Yearn, Lido, etc.) to identify positioning opportunities and inform product roadmap decisions
• Serve as the voice of the customer to the engineering team — translate user feedback and market intelligence into actionable product insights that shape the roadmap
• Establish, track, and report on growth metrics including TVL, wallet growth, conversion funnels, community engagement, and retention
• Represent Bitcoin Dollar at industry events, conferences, Twitter Spaces, and podcasts to build brand credibility and ecosystem relationships

Head of Growth – DeFi

Product Manager

• Own the full product lifecycle of Crypto-as-a-Service, with a strong emphasis on API quality, integration reliability, transaction fulfillment at scale, and partner success
• Define and evolve APIs, SDKs, onboarding flows, sandbox environments, and technical documentation
• Scale our on-chain transaction fulfillment pipeline, including signing infrastructure, gas management, wallet orchestration, and transaction queuing—to support high-throughput partner volumes across multiple chains
• Write world-class PRDs that include sequence diagrams, detailed error states, edge-case handling, and compliance requirements
• Collaborate with engineering on architecture decisions, payload structures, rate limiting, and event sequencing
• Work with Compliance, Legal, Payments, and Fraud teams to optimize KYC/AML flows, chargeback handling, and risk controls
• Drive iterative development cycles grounded in real partner usage, API analytics, and continuous testing
• Act as the internal SME on payments, APIs, crypto rails, and integration best practices

Senior Product Manager, B2B Crypto Infrastructure

Developer Relations

• Architect and build tools for Coinme's ecosystem
• Develop high-performance React applications with TypeScript and Redux
• Work with Node.js/NestJS to develop and optimize API services
• Build reusable component libraries with advanced theming capabilities
• Collaborate with Product and Design teams to translate needs into technical solutions
• Design and deliver scalable, resilient, and secure web applications
• Implement CI/CD pipelines incorporating unit testing and static analysis tools
• Build secure solutions compliant with industry best practices and regulatory requirements

Head of Growth – DeFi

Senior Product Manager, B2B Crypto Infrastructure

Senior Software Engineer, Developer Experience