CoinGecko

Product Marketing

• Positioning & Messaging: Define and refine our product positioning and messaging across developer, institutional, and monetisation customer segments. Clearly articulate value propositions and differentiate our API and Ads products by ICP and use case.
• Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
• Go-To-Market (GTM) Execution: Plan and execute GTM for new and existing product features, monetisation offerings, and vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics. Develop structured playbooks and messaging frameworks to scale product marketing execution.
• Revenue & Demand Support: Partner with Sales and Growth to improve inbound performance and conversion across API and monetisation products, supporting qualified pipeline and self-serve growth.
• Product Narrative & Market Insights: Translate technical capabilities into clear business value, conduct customer and competitor research, and continuously refine messaging based on market feedback.
• Customer & Market Insights: Conduct user research, win/loss analysis, and competitor benchmarking to refine positioning, identify new verticals, and uncover messaging gaps.
• Lifecycle & Pipeline Enablement: Partner with Growth, Rev Ops, and Sales to improve email nurtures, ICP segmentation, and marketing-qualified inbound conversion across API and monetisation products.
• Content & Asset Strategy: Partner with Content, Creative and/or freelancers to develop high-impact assets supporting GTM, nurture journeys, and sales conversations.
• Thought Leadership & Market Authority: Elevate CoinGecko’s positioning as a trusted data and distribution partner through strategic communications, PR, and product-led narratives that support revenue growth.
• Performance & Revenue Impact: Track and measure the commercial impact of GTM initiatives, content, and sales enablement. Provide regular insights on pipeline influence, conversion, and revenue contribution.
• Improve Playbooks: In addition to improving existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge-sharing activities and ensure that important information is updated/documented well.
• Coaching: Able to mentor interns, junior team members, and manage freelancers.
• You are required to support any ad hoc tasks as required by the company.

Senior Product Marketer, API & Monetisation