Coinbase

Product Marketing Manager

Coinbase

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $140,080 - $164,800 per year

Job Level

SeniorLead

About the role

  • Own the Prime × Markets Narrative
  • Define and evolve the positioning for Prime and Markets as a single institutional operating platform.
  • Lead messaging across spot, futures, options, cross-margin, execution, and liquidity access.
  • Pressure-test narratives with Sales, Product, Legal, and real clients to ensure credibility at hedge fund scale and regulatory durability across regions.
  • Act as PMM DRI for major Prime and Markets launches, including derivatives and cross-margin initiatives.
  • Build GTM strategies that span product readiness, sales enablement, client communications, and events.
  • Own sequencing and clarity around what’s live, what’s next, and what action clients should take.
  • Create high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives.
  • Translate between Product, Markets, Prime, Sales, and Leadership.
  • Mentor junior PMMs and contribute to a stronger, more rigorous PMM function.

Requirements

  • 7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM)
  • Meaningful experience with institutional trading, derivatives, or market infrastructure.
  • Strong understanding of derivatives markets, including futures, options, margining, and execution models.
  • Comfort discussing liquidity, capital efficiency, risk, and market structure with institutional clients.
  • Global consistency with local compliance and market realities.
  • Ability to simplify complex systems into clear, compelling positioning.
  • Proven ability to partner with Product, Sales, Markets, Legal, and Comms.
Benefits
  • bonus eligibility
  • equity eligibility
  • benefits (including medical, dental, vision, and 401(k))
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinginstitutional tradingderivativesmarket infrastructurefuturesoptionsmarginingexecution modelsliquiditycapital efficiency
Soft Skills
communicationmentoringcollaborationsimplificationstrategic thinkingcredibilityclient engagementleadershipproblem-solvingadaptability