Commercial Field Marketing Manager

Cohesity

Commercial Field Marketing Manager driving U.S. pipeline for Cohesity’s AI-powered data security platform.

Posted 8/10/2026full-timeHeathrow • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $135,200 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing field marketing strategies and integrated marketing plans to drive new logo acquisition and pipeline generation. Proficient in leveraging AI tools for campaign optimization and data-driven decision-making in B2B enterprise marketing.

Highest-signal resume keywords

B2B Enterprise Marketing ExperienceIntegrated Demand GenerationSalesforce ProficiencyAI-Enabled Marketing ToolsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline MeasurementCampaign ExecutionAudience SegmentationData Analysis

Soft Skills

Communication SkillsAnalytical SkillsProject Management

Tools & Technologies

SalesforceMarketoTableauAI Tools

Industry Keywords

CybersecurityData ProtectionCloudSaaSEnterprise Infrastructure

Tech Stack

Tools & technologies

CloudCyber SecurityTableau

About the role

Key responsibilities & impact

Own and execute the field marketing strategy for Cohesity’s U.S. Commercial business
Develop and execute integrated marketing plans focused on new logo acquisition and pipeline generation
Drive full-funnel campaigns across digital, events, webinars, ABM, direct mail, and integrated marketing
Partner with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to identify target accounts and whitespace opportunities
Leverage AI for campaign planning, audience segmentation, content creation, reporting, and optimization
Measure pipeline performance, marketing-sourced opportunities, and ROI, continuously optimizing programs based on data
Partner with Sales Development to maximize lead follow-up and conversion
Serve as the primary marketing partner to the Commercial Sales organization
Align marketing investments with sales priorities, target accounts, and new logo goals
Use data and AI-driven insights to identify opportunities and communicate marketing impact
Plan and execute regional events, webinars, executive roundtables, trade shows, and prospecting programs
Own program execution from planning through pipeline measurement and follow-up
Identify innovative opportunities to engage new buyers and generate demand

Requirements

What you’ll need

5+ years of B2B enterprise marketing experience in field marketing or demand generation
Proven success generating net new pipeline and marketing-sourced opportunities
Experience partnering closely with Sales and SDR teams on new customer acquisition strategies
Hands-on experience with digital campaigns, ABM, events, webinars, and integrated demand generation
Strong project management, analytical, and communication skills
Experience with Salesforce, Marketo, Tableau, or similar marketing platforms
Comfortable using AI tools to improve productivity, campaign execution, reporting, and decision-making
Experience in cybersecurity, data protection, cloud, SaaS, or enterprise infrastructure preferred
Familiarity with ABM, intent data, and modern demand generation strategies preferred
Experience implementing AI-enabled marketing tools or workflow automation preferred
Comfortable traveling up to 20–30% for customer events and sales engagements
Legal right to work in the job location

Benefits

Comp & perks

Bonus compensation eligibility
Equity grant eligibility
Health and wellness benefits
Vacation
Paid holidays
Refresh days
401(k) retirement plan
Life and disability insurance coverages
Other benefits the Company may offer from time to time
Hybrid work arrangement
Global collaboration and culture of belonging