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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing with a focus on federal markets, leveraging AI for campaign optimization and data-driven decision-making. Proven ability to execute integrated marketing plans and collaborate effectively with federal partners to drive pipeline performance.
Highest-signal resume keywords
B2B Marketing ExperienceFederal Market ExpertiseAI-Driven Campaign OptimizationSalesforce ProficiencyEvent Planning and Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing PlansPipeline Performance MeasurementField Marketing ProgramsAccount-Based Marketing (ABM)Partner MarketingData AnalysisCampaign ExecutionFederal Buying Cycle KnowledgeCybersecurity ExperienceCloud Infrastructure Knowledge
Soft Skills
CollaborationProject ManagementAnalytical Skills
Tools & Technologies
SalesforceMarketing Automation PlatformsAI Tools
Certifications & Qualifications
Federal Security Clearance (Active or Ability to Obtain)
Industry Keywords
DoDCivilianIntelligence Community (IC)Federal SectorData ProtectionEnterprise InfrastructureCompliance FrameworksReseller Landscape
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences
- Drive full-funnel campaigns spanning digital, events, ABM, and partner marketing
- Collaborate with federal partners and distributors on joint go-to-market initiatives
- Partner with Product Marketing on federal-specific messaging and content
- Leverage AI for campaign planning, content creation, reporting, and optimization
- Measure pipeline performance and optimize programs using data
- Serve as the primary marketing partner to the federal sales organization
- Align marketing programs with sales priorities, target accounts, and pipeline goals
- Use data and AI-driven insights to identify opportunities and communicate business impact
- Plan and execute federal events, executive briefings, webinars, and trade shows
- Own Cohesity's presence at key federal industry events and recommend new opportunities
Requirements
What you’ll need- 7+ years of B2B marketing experience
- 4+ years supporting U.S. Federal or Public Sector technology sales
- Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets
- Strong understanding of the federal buying cycle, procurement landscape, and mission priorities
- Experience executing field marketing programs, ABM, partner marketing, and events
- Strong collaboration, project management, and analytical skills
- Experience with Salesforce, marketing automation platforms, and pipeline reporting
- Comfortable using AI tools for productivity, campaign execution, analysis, and decision-making
- Experience in cybersecurity, cloud, data protection, or enterprise infrastructure preferred
- Existing network across the federal IT ecosystem preferred
- Knowledge of federal compliance frameworks and reseller/distribution landscape preferred
- Experience adopting AI-enabled marketing tools or workflow automation preferred
- Active or ability to obtain a federal security clearance preferred
- Comfortable traveling up to 30% for customer and partner engagements
- Legal right to work in the job location
Benefits
Comp & perks- Bonus compensation may be available
- Equity grants may be available
- Health and wellness benefits
- Vacation
- Paid holidays
- Refresh days
- 401(k) retirement plan
- Life and disability insurance coverages
- Reasonable accommodation support for applicants with disabilities
