Product Marketing Manager

Cohesity

Product Marketing Manager at Cohesity focusing on data protection solutions, driving revenue and marketing strategies with a collaborative team.

Posted 6/25/2026full-timeSanta Clara • California • 🇺🇸 United StatesSeniorLead💰 $172,800 - $192,000 per yearWebsite

ATS Keywords

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Hard Skills

product marketingtechnical marketingproduct managementdata storage technologiesclouddata securitySaaSAIChallenger Insight SellingCommand of the Message

Soft Skills

storytellingwritten communicationspoken communicationproject managementstakeholder managementcustomer needs identificationproactive ownershipadaptability

Tools & Technologies

AI toolssales enablement collateralcontent strategy materialsdemand generation campaigns

Industry Keywords

data protectiongo-to-market strategyB2B productscompetitive analysispipeline growthbrand awarenessfield marketingsales leadership

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Work closely with product management, sales enablement, and marketing teams to deeply understand customer requirements and develop target personas responsible for business and technical decision making on data protection projects.
Work closely with product management to devise in-product marketing strategies that drive product-led growth opportunities.
Craft clear, compelling, and differentiated messaging and positioning for the SaaS version of our flagship data protection product and its derivatives.
Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the competitive data protection space while also working cross-functionally to drive pipeline growth.
Develop and implement a comprehensive content strategy, including various materials such as collateral, videos, presentations, blogs, webinars, etc., to support demand generation campaigns.
Work closely with sales enablement, field marketing, sales leadership, and growth marketing to define and execute sales plays that have direct impact on growth.
Define and drive a promotional activation strategy to elevate Cohesity above the competition in the data protection space.
Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

Requirements

What you’ll need

8+ years in product marketing, technical marketing, and/or product management in data storage technologies, platforms, and management.
Experience in Cloud, data security, SaaS, AI, Challenger Insight Selling, Command of the Message, or marketing to midsize businesses is highly desired but not required.
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
Ability to balance multiple projects and work with multiple stakeholders simultaneously.
Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
A bachelor's degree in a related field or equivalent experience.
Ability to work onsite at the Santa Clara headquarters 2–3 days per week.

Benefits

Comp & perks

health and wellness benefits
vacation
paid holidays and refresh days
401(k) retirement plan
life and disability insurance coverages