Senior Director – Field Marketing

Cohesity

Sr. Director of Americas Field Marketing at Cohesity driving regional demand generation and pipeline acceleration strategies.

Posted 6/5/2026full-timeSanta Clara • California • 🇺🇸 United StatesSenior💰 $257,400 - $286,000 per yearWebsite

Tech Stack

Tools & technologies

AWSCloudCyber SecurityServiceNow

About the role

Key responsibilities & impact

Develop and lead comprehensive field marketing plans aligned to regional sales goals and Cohesity’s global go-to-market (GTM) strategy.
Partner with regional sales leadership to define priorities, identify opportunities, and drive cohesive execution across accounts and verticals.
Manage regional marketing budgets and allocate resources effectively to maximize ROI.
Build and execute integrated, multi-touch campaigns — including events, digital, account-based marketing (ABM), and partner programs — that generate awareness, demand, and pipeline growth.
Analyze funnel metrics to identify optimization opportunities and deliver insights on marketing’s contribution to revenue.
Implement data-backed nurture and acceleration programs to advance opportunities through the sales cycle.
Serve as the key liaison between marketing and sales, ensuring field programs directly support territory and pipeline objectives.
Develop localized assets, competitive positioning tools, and industry-specific content to equip sellers for success.
Lead execution of Cohesity-branded field events, customer roundtables, tradeshows, and executive engagements.
Ensure consistent brand messaging and experience across all customer touchpoints in collaboration with global marketing teams.
Collaborate with alliance and channel partners — including Cisco, AWS, Microsoft, and ServiceNow — to co-create and execute regional marketing initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
12+ years of B2B marketing experience, with at least 5 years in senior field or regional marketing leadership within enterprise software, cybersecurity, or cloud infrastructure.
Proven success driving measurable pipeline and revenue impact in collaboration with enterprise sales teams.
Strong understanding of ABM, demand generation, and integrated campaign frameworks.
Expertise with Salesforce, Marketo (or equivalent), and data analytics tools.
Excellent leadership, communication, and stakeholder management skills.

Benefits

Comp & perks

health and wellness benefits
vacation
paid holidays and refresh days
401(k) retirement plan
life and disability insurance coverages
other benefits the Company may offer from time to time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingaccount-based marketingdemand generationcampaign managementdata analyticspipeline growthbudget managementmarketing strategylocalizationcompetitive positioning

Soft Skills

leadershipcommunicationstakeholder managementcollaborationexecutionanalytical thinkingresource allocationinsight deliveryrelationship buildingbrand consistency

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA