Head of Sales Enablement

Cohere

Head of Sales Enablement driving strategic initiatives for sales teams in a cutting-edge AI company. Leading the development of resources and frameworks to ensure sales success in high-stakes deals.

Posted 5/28/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Design and launch a sales enablement function, including strategy, frameworks, and team structure.
Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Requirements

What you’ll need

10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
Ability to design long-term enablement strategies that align with business goals and market shifts.
Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).
Experience building teams and influencing executives in a revenue-driven environment.
Demonstrated success in developing and deploying sales training programs and collateral that drive results.
Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.
Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
Nice to Have: Experience in AI/ML or enterprise software sales.
Nice to Have: Certification in sales enablement or instructional design.
Nice to Have: Familiarity with scaling enablement in hyper-growth environments.

Benefits

Comp & perks

An open and inclusive culture and work environment
Work closely with a team on the cutting edge of AI research
Weekly lunch stipend, in-office lunches & snacks
Full health and dental benefits, including a separate budget to take care of your mental health
100% Parental Leave top-up for up to 6 months
Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
6 weeks of vacation (30 working days!)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales enablemententerprise sales methodologiesdata analysisreportingsales training programscollateral developmentlong-term enablement strategiesKPI establishmentanalyticsbudget allocation

Soft Skills

leadershipmentoringinfluencing executivescontinuous improvementcollaborationstrategic thinkingcommunicationteam buildingproblem-solvingadaptability

Certifications

sales enablement certificationinstructional design certification