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Cohere

Product Marketing Manager

Cohere

Leading product marketing strategies for AI products at Cohere. Collaborating with cross-functional teams to ensure successful marketing initiatives.

Posted 5/14/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
  • Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
  • Ensure consistency in brand voice and tone across all content
  • Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
  • Oversee strategic product launches from beta thru GA, ensuring targets are met
  • Enable sales teams at all levels on Cohere’s value proposition and messaging
  • Conduct competitive analysis to inform product development, pricing, and marketing activities

Requirements

What you’ll need
  • Experience with LLMs and RAG
  • 5+ years of product marketing experience in Enterprise software and SaaS
  • High level of technical acumen and understanding of complex technologies
  • Ability to operate in a fast-moving and constantly changing environment
  • Strong interpersonal skills with a strong sense of conviction and diplomacy
  • Strong communication skills, verbal and written
  • Strong sense of ownership

Benefits

Comp & perks
  • An open and inclusive culture and work environment
  • Work closely with a team on the cutting edge of AI research
  • Weekly lunch stipend, in-office lunches & snacks
  • Full health and dental benefits, including a separate budget to take care of your mental health
  • 100% Parental Leave top-up for up to 6 months
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
  • Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
  • 6 weeks of vacation (30 working days!)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product marketingcontent marketingcompetitive analysissales trainingmarketing campaignspromotionstechnical acumenLLMsRAGEnterprise software
Soft Skills
interpersonal skillscommunication skillsownershipdiplomacyconvictionadaptability