Senior Director, Integrated Marketing

Cohere

Senior Director leading demand, product, events, and partner marketing for Cohere’s enterprise AI products. Owning pipeline strategy across global markets and sales channels.

Posted 9/11/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$350,000 - CA$410,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing with a focus on pipeline management, demand generation, and product marketing. Proven ability to lead multi-functional teams in high-growth enterprise environments, particularly in SaaS, cloud, and AI/ML sectors.

Highest-signal resume keywords

B2B Marketing ExperiencePipeline ManagementDemand GenerationProduct MarketingCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationProduct MarketingField MarketingPartner MarketingPipeline TrackingMarketing AttributionSales EnablementEvent ManagementABM StrategyData Analysis

Soft Skills

Cross-Functional LeadershipTeam DevelopmentStrategic PlanningCollaborationCommunication

Tools & Technologies

MarketoHubSpotSalesforce6senseDemandbase

Industry Keywords

SaaSCloudAI/MLData InfrastructureTechnical Buyers

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region
Own the marketing pipeline number
Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
Set demand strategy across top-of-funnel and bottom-funnel ABM activities
Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement
Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging
Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners
Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline
Hold events to a pipeline standard
Manage and develop three established leads and their teams of approximately 20–35 people
Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps
Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction

Requirements

What you’ll need

15–20+ years in B2B marketing
At least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
Demonstrable track record of owning a pipeline number
Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing
Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling
Experience marketing to technical buyers and selling technical products
AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred
Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
Authorization to work in the country of residence

Benefits

Comp & perks

Weekly lunch stipend of $75/£75 or equivalent in local currency
Full health and dental benefits
Separate mental health budget
RRSP matching, 401K, Pension Scheme
100% parental leave top-up for up to 6 months, for either parent
Annual enrichment benefits covering arts and culture, fitness/wellness, quality time, and workspace improvement
Education and learning stipend for conferences, courses, and coaching
6 weeks of paid vacation (30 working days)
Budget for traveling to other offices if remote
Annual company offsite
Daily lunch program, snacks, and regular community and social events for office-based employees
Co-working benefit for employees not near an office
$500 home office stipend