Marketing Manager – Full-Funnel B2B

cognitivo AG

Marketing Manager developing full-funnel marketing strategies for B2B clients in the financial sector. Collaborating on campaigns, content creation, and performance analysis in a hybrid work model.

Posted 6/16/2026part-timeMünchen • 🇩🇪 GermanyMid-LevelSeniorWebsite

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Hard Skills

B2B marketinglead generationcontent creationcampaign managementbudget managementtracking toolsExcelROI measurementevent planning

Soft Skills

organizational skillscommunication skillsteamworkindependent workingpragmatic implementationwillingness to helpstructured working styleconfident presence

Tools & Technologies

LinkedInAI tools

Industry Keywords

consultingIT environmenttrade shows

About the role

Key responsibilities & impact

Your marketing expertise brings our customer journey to life.
Your marketing assets accompany the B2B lead from the first post through the complete funnel to the first commissioned project.
You manage the editorial calendar and orchestrate our subject-matter experts.
You conduct short interviews with our consultants and turn them into high-quality content for specialist articles, whitepapers, or attention-grabbing posts.
You manage the budget for paid LinkedIn campaigns to increase reach and target decision-makers.
You select the most relevant industry trade shows — supported by our AI agent — and plan and execute our presence, including measurable ROI targets.
You build tracking across our marketing channels and our sales pipeline and share the results with your stakeholders.

Requirements

What you’ll need

Experience in B2B marketing (e.g., campaigns, events, lead generation) – preferably in a consulting or IT environment
Tech & data affinity: confident use of tracking tools and Excel, enthusiasm for new tools and openness to using AI tools in daily work
Structured, independent working style and very good organizational skills
Strong communication skills (written & verbal) and a confident presence
Enjoy working in a team, pragmatic implementation and willingness to help shape processes
Willingness to travel for trade shows and events
Very good German language skills

Benefits

Comp & perks

Collegial and family-like atmosphere
Flexible working hours for an optimal work–life balance; work model: hybrid (remote and on-site in Munich or Karlsruhe)
Support for team culture, team outings, co-working
Flat hierarchies with short decision-making paths
Exciting projects for large international companies
Benefits (Edenred card, company bike [JobRad], occupational pension, etc.)
Extensive training and development opportunities
Modern software & tools; mobility support for project assignments
Permanent employment contract with attractive compensation and 30 days of vacation per year (increasing with length of service)