Mid-level Marketing Analyst, Paid Media

Cogna Educação

Digital Marketing Analyst focusing on paid media strategies and lead generation for an educational services company. Collaborating with teams on campaign execution and performance analysis.

Posted 6/19/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Manage paid campaigns: plan, set up and optimize lead-generation campaigns in Meta Ads (Facebook and Instagram) and Google Ads.
Manage media budget with a focus on CPL and volume of qualified leads.
Run A/B tests for creatives, audiences and bidding strategies.
Monitor and adjust campaigns in real time to ensure performance meets targets.
Analysis and reporting: track key funnel metrics — impressions, clicks, CPL, conversion rate, cost per enrollment.
Prepare periodic reports with results analysis and optimization recommendations.
Work with attribution models to understand the contribution of each channel.
Team integration: collaborate with the CRM and automation teams to align acquisition and lead nurturing.
Work with web designers and motion designers to brief and evaluate creatives.
Participate in planning launches of new courses in partnership with academic institutions.

Requirements

What you’ll need

2–3 years of experience with paid media (Meta Ads and Google Ads), preferably in performance/lead-generation contexts.
Proficient with management tools: Meta Business Suite, Google Ads Manager.
Familiarity with Google Analytics (GA4) and conversion pixels.
Ability to read and interpret data to support optimization decisions.
Experience using spreadsheets for analysis and results tracking.
Organized and a strong sense of ownership: you closely monitor your campaigns without waiting to be prompted.
Analytical mindset: you like to understand the reasons behind the numbers before acting.
Clear communication: able to explain results and recommendations to different stakeholders.
Adaptability: works well in an environment with multiple concurrent launches and deadlines.
Experience in the education sector or in lead-generation-focused companies (not required).
Knowledge of automation and CRM tools (HubSpot or similar) (not required).
Experience with self-checkout funnels or high-conversion landing pages (not required).

Benefits

Comp & perks

Profit sharing: celebrating results is part of the Cogna way.
Meal or grocery allowance: provided via a flexible benefits card.
Health insurance: comprehensive plan with dependent coverage and co-pay options.
Dental care: available to help keep your smile healthy.
Tuition scholarships for undergraduate and graduate studies: available at our educational units for you and your dependents (spouse and children).
Birthday day off: choose a day to relax and celebrate.
SESC partnership: access to programs that improve quality of life.
Univers pharmacy program: discounts on a range of medications.
Corporate university: multiple learning paths and free courses in our corporate university to help you keep growing with us.
Wellhub (Gympass): to help you stay active in your daily routine.
Ninho Program: dedicated support for families expecting a new baby.
Valoriza - Internal Recruitment Program: to advance your career through internal opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid medialead generationA/B testingdata analysisconversion rate optimizationCPL managementfunnel metrics trackingcampaign optimizationresults analysisattribution models

Soft Skills

organizational skillsownershipanalytical mindsetclear communicationadaptabilitycollaborationattention to detailproblem-solvingtime managementstakeholder engagement